Designing for Emotions – Chapter One

While going through  this chapter, the author mentions that in today’s world there is a lack of human connection through industrial manufacturing. This sparked my interest as I had never thought of designing this way. He expanded his position by discussing how web designing in the form of art can build a human connection towards a target audience through creative thinking. These ideas helped me bridge the gap between the way I have always perceived designing and emotional designing.

Maslow's Hierarchy of Needs There was nothing I could find that I disagreed with in the chapter, however, I did not understand the need to discuss Maslow’s hierarchy of needs in as much depth as the author did. The author could have touched on Maslow’s hierarchy of needs while going into more detail over the remap for the needs for the users. One website is not going to be expected to fulfill the basic human needs of the user other than the desires mentions in the remap.

It was nice to think of the big picture when it comes to web designing and how it has progressed through time and creativity. Ironically, we have found that more success comes with more personality and creativity than representing that of the modern machine. It seems like the so-called “better” way of doing things would be easier and more fun to execute than displaying their material in the same way as every other company.

Of course, the chapter mentions it is important to continue to think about the reliability and usability of the website in order for users to navigate quickly. But the main idea from this chapter is that websites should be useable and exciting in order to create positive memory and continued use.

Originally posted at Brought to you by Brooke

Chapter 1 Blog Post

This chapter was very interesting to me because I never thought that a web page had too much thought behind it like Etsy did. Now I know that every website aims to please all of Maslow’s Hierarchy of Needs so it will resonate with all of the visitors of the site.

I completely agree that visitors of the site will understand the sites shortcomings. It’s hard to believe that the sites visitors will be as forgiving as we are but we have to remember that the other visitors are humans just like us. I think that it definitely makes your site more memorable which creates brand loyalty.

The only thing I disagree with is that these shortcomings will create a safety net. I think that people will be loyal to the brand but with that being said, too many shortcomings can turn your audience off. I think that you can be human, but eventually have to realize at one point that you have to step up and create more of a page that resonates with forgiving audiences and ones who are criticizing.

Originally posted at Claire White

Time Is Money and I’m On A Budget!

I enjoyed author Aaron Walter’s voice in Designing For Emotion. He spoke in an informative, creative and natural voice that made me feel as though we were sitting down at my kitchen table having a conversation. Like a wise and upbeat mentor, Walter advises about how not to let this mad machine world squash my creativity. Coming from someone who thrives off of a blank slate and room to create, I appreciated the positive message of Walters words.

The first chapter is titled Emotional Design. I didn’t know where this was going but thought it would hit on the emotion artists release into their work, however, I was surprised when it focused more on the emotional process of the consumer while interacting with the product, or in this case, website. I like the argument of loosing the authenticity of a product do to mass production. “Original” or “vintage” pieces are highly coveted, and drastically overpriced in my opinion, due to the overly mass produced and artificial replicas readily available. To me, this is the consumer’s cry for something “one-of-a-kind.”

“…you gain the opportunity to live with an object that has a story. That feels good.” -pg. 10 Designing for Emotion

People want things that are special because that makes them feel special. If consumers are buying something, currency being money or time, they are looking for a positive experience and a result that makes them feel as though they have gained something valuable.

Walter used Wufoo as an example of a website that has a fun and functional template for people to create upon. He stressed the conversational tone, primary colors, and rounded photo edges that create an inviting, casual atmosphere for the viewers. I do a great deal of paperwork through Wufoo as a Resident Adviser and am familiar with the personality of the website. I would agree that the personality is distinct and a refreshing break from Times New Roman 12pt. left justified text; however, despite the friendly personality, Wufoo brings about negative emotion for me. I don’t think the creator of the website can provide a positive experience purely based on the design. The reason for viewing a website makes or breaks the consumers experience. If I was using Wufoo for leisure I would probably appreciate the format more, but be it that I use it for tedious paperwork that makes my heart sink just thinking of re responsibility ahead, my experience and attitude towards the website is tainted.

I look forward to seeing what Walter with suggest for generating a positive emotional experience, and it will be interesting to see if his suggestion are case-by-case examples.

Originally posted at Dusti-PR pubs

Chapter One

Chapter 1 gave some interesting insight into the beginning of how mass production began. In one of the first pages of the text, the author, Jared Spool says, ” When you buy from an independent craftsman, you support creative thinking and families not corporations and you gain the opportunity to live with an object that has a story.”  This stuck with me because I had never thought of buying this way and how mass production takes away from the personalization of an object or good. This correlated perfectly with today’s day and age websites and social media because it all seems to be very similar in concept. I agreed with the theory of emotional design in that you need some sort of emotional connection to draw in or engage users or readers. I also agreed with the emotion and memory theory in that it really does resonate when you can connect positive experiences and incorporate into the design of sites and products. What I didn’t completely agree on was revised Maslow’s Hierarchy of Needs that the author proposed. I think that since the creation of this structure a little has changed but for the most part has stayed the same. People still need physiological security, safety, love/belonging, esteem and self-actualization but the emphasis on the self-actulization need should be increased. As time progresses, there is more and more, the needs shouldn’t really change. Usable and reliable are also basic concepts that I completely agree with in the text.

Originally posted at Taylor Ashley's PR Pubs

Chapter 1: Emotional Design

Overall, I felt as if the first chapter of “Designing for Emotion” was a good set up for what I would expect the rest of the book to reveal. I thoroughly enjoyed the analogy between humanism and the internet, and, more importantly, the direct way in which the author connected the dots between human interaction, emotion, connection and creativity to the way web designers and internet users in general utilize the internet. Furthermore, having studied Psychology before, I thought that the inclusion of Maslow’s Hierarchy of Needs was a nice addition to the overall concept. I had never thought of web design, or any creative outlet for that matter, in terms of a type of hierarchy prior to reading this chapter, so I found that parallel rather interesting – specifically the idea of basic needs to self-actualization as a comparison with functional to pleasurable.  The utilization of actual websites as examples, moreover, made the new-found hierarchy  both visible and more specific. For example, by comparing and contrasting different websites for their assets and faults, the “Web Design Hierarchy” became more realistic and believable. I am not 100% sure I see the success rate of this strategy over corporate strategy, so I am interested to see how these concepts progress in the future chapters such as when the author mentioned that the personality in terms of the different  components of the internet would resurface in Chapter 3 and the comparison between emotional design and return on investment in Chapter 7.

Originally posted at CK1

Emotional Design

The book Designing for Emotion by Aarron Walter is book about creating more emotion on websites.

Personalizing websites is a relatively new concept on the web, the idea was born from the burst of the dot-com bubble, “All of those people who were laid off or fired…started to make new websites and applications…,but the voice of these new sites was decidedly more personal.” (Walters, 3). Growing up in the age of Facebook, Twitter and Tumblr the idea of no personalization in websites never crossed my mind. I am used to people sharing personal information, sometimes oversharing but that’s part of what makes the sites so popular is connecting with others through the web. After reading this chapter I realized that in the beginning people were not so lucky, they kept emotion out of their websites and even used the word ‘we’ “trying to create the perception that I was a big company” (Walters, 3).

Walters introduces Maslow’s hierarchy of needs pyramid which has safety near the bottom of the pyramid. Maslow suggests that the human need for a sense of safety is where we find happiness. I disagree with this because humans need some adventure and risk for happiness. If you lead a stagnant life you won’t find happiness. I believe in the cliché of living life to fullest and that involves loosing your sense of safety a little, stepping outside your comfort zone.

I’ll end with my favorite quote of the chapter: “Though the industrial revolution sprang from a utopian vision of the human progress, humans were so often the ones left behind” (Walters, 1). I like this quote because if you focus to much on the future you can loose sight of who you are and living in the present.

Originally posted at Grace Vojvoda

My First Time…Blogging

I have always wanted to write/create a blog of my own but I have never understood how to create a website before. One of the classes that I am taking is teaching us to create our own website. At first I was a little worried about writing my thoughts for strangers to read but I like the freedom it gives you to say your thoughts without the fear of rejection or criticism. Of course there will be those people who will comment rude things but it takes the sting away from it by not having the person say it to your face, it also gives you time to recover and respond.

I plan on keeping this blog going, at least over the summer, for family and friends to stay in the loop of my travels. I think a blog is better way to go then social media (on sharing experiences with people) because in a blog you have total control of the space and design, you are able to make it your own.

Originally posted at Grace Vojvoda

Emotional Design

In Aarron Walter’s book “Designing for Emotion”, Walter brings up many interesting topics in the first chapter entitled, Emotional Design. Although I have always known about the Industrial Revolution, due to past history classes and textbooks, I never realized there was an Arts and Crafts movement. In my opinion, one of the most interesting thoughts in this chapter was when Walter wrote about following the path of the artists, designers, and architects in the Arts and Crafts movement. Walter says they believed, “preserving the human touch and showing ourselves in our work isn’t optional. It’s essential,” (Walter 2). Personally, I had never thought about creative works like this. I always knew that when creating something, you should show your own personal style and flair, but I did not realize that this was essential to the piece of work. Thus, throughout my Public Relations Publications class this semester, I will take this advice to heart, and always show my style throughout my assignments.

However, one thing I did disagree on in this chapter was when Walter stated that, “Emotional design has risks,” (Walter 16). In a way, I can kind of see how anything dealing with emotions can have risks, but I think it depends on the type of emotion you are trying to convey in your work. Every emotion is different and makes you feel a different way. In addition, any type of design has risks, but they’re not always dealing with emotions. Therefore, I do not fully agree with this statement, although my thoughts could change throughout the course of this class, due to other chapters of the book.

Personally, I’m enjoying this book so far due to the real world and current examples mixed with the historical examples that Walter provides throughout the chapter. For example, when Walter mentions how social media is now exposing all of our emotions via the Internet, I completely agreed with this statement. In addition, I enjoyed reading about Maslow and seeing how Walter connected the model of human needs to the needs of our users. As a student, textbooks can sometimes be hard to relate to, but so far that is the opposite of “Designing for Emotion.” Walter connects with our generation as well as provides historical evidence, and uses a causal style of writing throughout the first chapter. I enjoy reading practical, real world examples in books and look forward to reading the rest of “Designing for Emotion.”

Originally posted at Megan Young - Gaylord Student

Designing for Emotion Chapter 1

At the beginning of the chapter it talks about buying products from Etsy and Kickstarter. I have never thought about that fact that when buying products from a single person, this can inspire and develop their craftsmanship. By buying one product from Etsy, it is something that has a story behind it. This is something that I have never thought about as compared to large market stores where millions of the same products are produced by machines.

Later in the chapter it discusses how the start of the web led to many people be laid off from work. The author says that these people without jobs sat around and created web pages of their own. This may be an exaggeration by the author, but in my opinion those people were not sitting around on the computer, they were out looking for other jobs to support themselves.

Throughout this chapter I had a lot of eye opening moments. In the middle of the chapter I realized that being self-assured about my work takes more than just self-confidence. Having self-confidence involves a lot of outside factors including comfort with my home life as well as social life. I realized that outside factors could affect my work as well as my confidence towards my work. Near the end of the chapter it was also interesting to read the “Pink Panther” story. That story hit home to me because I am a huge sports fan. If any company offered me that kind of deal, I would absolutely be their number one customer.

Originally posted at Taylor Jurica- Gaylord Journalism Student

My first post- Chapter 1 of Designing for Emotion

So here is my first post! Yaaayyy! I’ve had to create this website for my Public Relations Publications class so all of my posts will be about stuff going on in that class and then after that who knows what I’ll do with this site.

This first post is about Chapter 1 of our textbook, Designing for Emotion, by Aaron Walter. The first chapter is mostly introducing the concept of designing websites and content to evoke positive emotions from the reader. One thing I found really interesting was how Walter talked about the evolution of web design from how basic and focused on sounding like a big company using “we.” To now being more centered around the individual and their experience. Being apart of the generation who started with Myspace this concept didn’t really seem new or impressive to me. I never really thought about how the internet must have changed since its creation back in the 1980′s.

One part of the book that I did not agree with was when Walter talked about starting to switch the focus of web design from being more functional, to being a more emotional and memorable experience. Although I think connecting with the consumer on a more personal level is very important, you can’t connect with someone if your website isn’t functional. Walter does mention this once in this chapter but I don’t think he puts enough emphasis on the importance of finding the right balance between these two concepts. A well designed web page has to be functional and able to connect with the consumer emotionally. But having more of one than the other can cause your web site to be ineffective.

What I’m most looking forward to learning in this class is to finding how to strike this balance. I tend to focus more on making sure everything is functional and then I hate the how the end result looks or feels. I think reading this book and learning how to use the right tools in class will improve my skills and help me not be so terrified of InDesign and Photoshop.

Originally posted at Mary Morton- PR Publications Course