Advertising Campaign

For this last assignment in my PR Publications class we were asked to make up our own assignment. I decided to make my “students” make a small advertising campaign. I decided to do this because I have recently had to make several ads for my internship and it was difficult to know where to start. So I feel like the next Publications class should at least touch on the basics and thought process behind advertisements so students have a basic knowledge.

The assignment will require students to pick an organization and decide what type of campaign to make for them. For example if a student chose a certain nonprofit they could make a campaign for their upcoming fundraising gala. The assignment will require them to make three different parts in inDesign. The first part will be a full page ad (8.5 x 11). The second will be a half page ad (8.5 x 5.5). The third will be a direct mailer that could be sent out to promote the campaign as well, also half page.

After the students make the campaign they will have to fill out a sheet that breaks down who their audience is and what influences them. Then they will write a blog post explaining how they made the campaign, the specific design elements that they used and how they feel that design will tie into their target audience.

The difficulty rating I would give this assignment is a 3, because coming up with a campaign might be a little tough. But once the student chooses an audience and a look for one ad the other two parts will not be very difficult.

Originally posted at Mary Morton- PR Publications Course