For this assignment, I geared my direct mailers to two different target audiences: Texas students who just graduated and have made advances to attend the University of Oklahoma and students that are considered National Merit Scholars.
For the direct mailer that I would plan to send to the Texas students, I made sure to talk about how this is their experience, that they would leave their footprint on this university. Sometimes schools forget that it is about that individual persons experience, that is why I put Begin YOUR Sooner Experience. I put the University of Oklahoma’s logo as the OU in your because I want them to start seeing that OU is in their experience. I made sure to use the photo at a football game because that is also what people think of when they think of the University of Oklahoma. It is an experience to attend one of the games, and an important experience at that.
I also used the same textures on both sides and used the university logo to add repetition.
For my direct mailer aimed at National Merit Scholars, I chose the picture of the seats to show that each seat is different. I used what seat will you take to emphasize that there are many things you can do at the University of Oklahoma, not all chair is the same because neither is every student. I made sure to emphasize the OU in you because that is what I want them to think about. When they look at the word you, I want them to immediately think of the University of Oklahoma. I made sure that the OU logo was faded behind the students address so that you can immediately know who it is coming from and it repeats the logo from the opposite side.
I learned a lot from the last assignment, that empty space is not wasted space, to make sure that your textures match, or at least don’t look like garbage, and to not be text heavy. I made sure to keep the texts the same so that way it all looks uniform. I also chose a text that I thought matched well with the University of Oklahoma text.
Originally posted at Claire White