Assignment Two – Direct Mailer

Direct Mailer One: Potential Petroleum and Geological Engineering students

Direct Mailer edited2

Direct Mailer edited

Direct Mailer Two: Potential Legacies

Legacy2

Legacy

Matrix

For this assignment, students were asked to create two direct mailers aimed at different stakeholders. I decided to appeal to the high school legacies (children or siblings of past/present students) and incoming students who had taken the Petroleum and Geological Engineering tour here on campus.

The first one I made was for incoming students who plan to be engineers. I found out that the college has a specific tour on campus for incoming freshman where the Mewbourne school explains the program and tours the building. Because this was such a defined target, I had a hard time finding pictures that would work well with the mailer. I ended up going to the college and taking a couple pictures myself. I then picked one and made it the background for the front of the mailer. I also recreated the logo found on the website and added contrast by creating white boxes for text. I conducted research on the college’s website and found a million things that I would’ve liked to mention, but because space was limited, I stuck with the simple “ranked among the top five degrees in the country.” For the back, I used one of the textures given to add more of an engineering feel and left space for an address and stamp. I also put a return address and found an animation of a rig that I made red to match our colors. The main purpose of this mailer is to thank students for taking the tour and to remind them of what the college has to offer. While potential students are trying to choose their school or major, I think it’s important to always be on their mind.

The second mailer I made was for children or siblings of past or present students. I wanted to play along with the idea of Tradition so I mentioned it on the front and back of the card. OU has a large amount of traditions and by becoming a Sooner, the family member would not only be apart of campus traditions, but also extend family traditions. I also wanted to keep it as simple as possible so I kept the phrases short. (Again, I found so many wonderful graphs and phrases, but knew I wouldn’t have the space or time.) Basically, I wanted to call these possible students to action by scheduling a tour of the campus. The back of the card took the most time, but also ended up being the side I was most proud of. Initially, I wanted to do the same kind of design as the mailer before, but for some reason, was having trouble with the textures. I played around a little and ended up making the background of the back an image at a football game tinted it red to still be able to write stuff on it. I’m actually very proud with the end result. I then recreated the logo found on the Future Sooners page and placed three different requests. (Look at us, visit us, become one of us.) I also tried to add on to the color scheme by placing dashes in the top and bottom. For the front, I tried to keep the red color going by choosing a background image that had red in it. However, first I had to doctor the image by smudging out the light post  that stuck out in the middle of the blank space. I then added the OU logo and the emblem I found on the school website that Oklahoma is one of the top university in the nation according to U.S. News.

Originally posted at Brought to you by Brooke