Design Blitz

color

In terms of design, color is extremely important.  It is crucial that the selected colors coordinate with each other well.  You can visit certain websites that can assist you in this process. The Gideon website, for example, has a feature where it gives you coordinating colors based on the main color you wish to use.

Minimalism The concept of minimalism is important to consider when designing a web page. In the public relations world, it is always wise to err on the side of clear and concise. By keeping your ideas and designs simple, the site can appeal to more viewers.

TypographyThe way an idea reaches a viewer relies heavily on typography. The font you select must match the concept and overall design of the website. In layman’s terms, more standard fonts such as Arial or Times New Roman are easier to read but flashier fonts such as Broadway or Comic Sans bring a certain pop to the words. There has to be a “happy middle” between conveying the message eloquently and conveying the message appealingly.

WALLACE AND GROMIT'S WORLD OF INVENTION hi-resMuch like the balance you have to find in typography, there also needs to be a balance between form and function of the design.  Your design may be appealing to the eye, but if it does not function in the real world there is not much use for it. Therefore, it is important to keep in mind that all the “bells and whistles” cannot be thrown in if it hinders your design capabilities.

MetaphorThe use of metaphor in design can be tricky. At the same time, however, a cleverly placed metaphor can make or break the overall concept. By comparing two contrasting things in a way that makes them similar, a designer can bring a new aspect to the overall website.

Originally posted at CK1

Chapter 1: Emotional Design

Overall, I felt as if the first chapter of “Designing for Emotion” was a good set up for what I would expect the rest of the book to reveal. I thoroughly enjoyed the analogy between humanism and the internet, and, more importantly, the direct way in which the author connected the dots between human interaction, emotion, connection and creativity to the way web designers and internet users in general utilize the internet. Furthermore, having studied Psychology before, I thought that the inclusion of Maslow’s Hierarchy of Needs was a nice addition to the overall concept. I had never thought of web design, or any creative outlet for that matter, in terms of a type of hierarchy prior to reading this chapter, so I found that parallel rather interesting – specifically the idea of basic needs to self-actualization as a comparison with functional to pleasurable.  The utilization of actual websites as examples, moreover, made the new-found hierarchy  both visible and more specific. For example, by comparing and contrasting different websites for their assets and faults, the “Web Design Hierarchy” became more realistic and believable. I am not 100% sure I see the success rate of this strategy over corporate strategy, so I am interested to see how these concepts progress in the future chapters such as when the author mentioned that the personality in terms of the different  components of the internet would resurface in Chapter 3 and the comparison between emotional design and return on investment in Chapter 7.

Originally posted at CK1