If you read my last post, you know I have recently been learning about emotional design. For our class we have been put on a design scavenger hunt. During this scavenger hunt I will find examples of color, typography, symbols, minimalism, and function and explain some why I chose each.
Color – How does color suggest intent?
This purple ribbon represents domestic violence awareness. The use of the color purple makes this an internationally recognized symbol. Purple has now become the color of domestic violence awareness. When people see this ribbon and it’s color they know exactly what is stands for. The same pertains to the pink ribbon and breast cancer awareness.
Typography – Is it more than fonts?
Yes! The Walt Disney “font” is one of the most recognized fonts in the world. The use of this is not just for a font that looks appealing. It is about representing what Disney stands for – fun, excitement, adventure, happily ever after, and being a kid. When you see the Disney font not only do you recognize it right away, but you also have a certain feeling.
Symbols - What are best practices for using symbols to represent objects, things, ideas?
A perfect example of a well known symbol is the American Red Cross. Not only is this symbol known world wide, but the work the Red Cross does is also internationally known because of this easy to recognize symbol.
Minimalism – How can designers do more with less?
The North Face logo is a great example of minimalism. This logo is located on all of The North Face apparel. It is usually very small on the items yet people pay double what they normally would just for the brand name. This just shows that designer logos are a great example of minimalism.
Function – What are best practices for using symbols to represent objects, things, ideas?
This welcome to Norman sign is a great example of design as a function. The purpose of the sign is to let travelers know where they are, which is exactly what it does.
Originally posted at OU Public Relations Publications