This chapter was a good lesson in crisis communication. I was really impressed with the example of Flckrs problem and the contest they ran. I’m sure whatever intern or whoever came up with that idea got a big fat raise. Running a constest got people thinking about how to win rather than how mad they were the site was down.
The idea of emotional design is pretty abstract to me. I always feel that I struggle to be creative. I can make you something very technical and I can do it well but new ideas or out of the box thinking is not my strong point. They make a very good point though that this can buy you some leeway.
One portion that really impressed me in this chapter is when they talked about designing for human emotion but that human emotion is not perfect and that eventually something bad will happen. How you respond to that is what makes the difference, just like in real life. Flickr did a great job because they were able to ease bad emotions and they already had built up a lot of trust with their design and how much people liked it.
This is another example of how design can be just as important as content. Even in a crisis situation, a good design can buy you more leeway.
The idea of starting small really appeals to me. Designing for emotion doesn’t always seem to fit. For the athletic department I feel like it would be very difficult to convince someone to do something like the Easter Egg hunt on our site. They are always concerned with traditional and professionalism. At the same time, they always tell us that recruits look at the site and they we need to be mindful of that. Finding a way to appeal to that audiences emotions would have a great impact on the university.
I wonder if I could convince someone to take a chance on something similar to the examples in this book. The book seems to conclude that while it may be risky (although not very) the benefits could be huge. As an intern My opinion doesn’t matter but if they tried it I bet it would lead to a job.
I thought the book was pretty good overall. It gave me a better sense of how to design for humans and how to get the best response from an audience. I def want to use some of the principle I’ve learned whenever I start my career. So many athletic department websites are the same boring stuff. There is so much room for improvement, particularly when these sites say that they are aimed at high school recruits. That younger demographic would love emotional design.
Originally posted at Wes Moody