Originally posted at OU Public Relations Publications
Originally posted at OU Public Relations Publications
For our third project in my Pubic Relations Publications class we had to make a 4 page newsletter. I decided to make my newsletter for the President’s Leadership Class (PLC) members and alumni. This year I am an intern for PLC and it is my job to keep alumni connected with our program. PLC at the University of Oklahoma only lasts for your freshman year. After that you become a student alumni. I made the newsletter to highlight the work the advisors, interns and Burr Scholars have done this year. The newsletter explains what each of positions do. The newsletter has five different stories/ information boxes.
The first story is a letter from the Director of PLC Nanette Hathaway. The second story is from this years PLC Advisors Ally Renfroe and Bear McAfee reflecting on their past year and the PLC class. The third story is from the Jane E. Lawton interns Niki Haddid and myself about the alumni events we planned this year and the last event we have planned the year. The next part of the newsletter is an invitation to our end of year picnic. The picnic is open to current PLCer’s as well as alumni and it is where we announce the new advisors and interns. The last section of the newsletter is called Burr Corner. Burr Scholars are made up of 16 junior and senior PLC members who serve as mentors for the current PLCers. For this section I named all of the Burr Scholars for this year as well as a member spotlight on a junior Burr and a senior Burr.
Since this is for an OU organization I decided to stick with the basic publication colors. I used a linen back ground with black, red, and light blue text. I also made sure to include pictures on every page to add more color. I did not use a very flashy font because I wanted the newsletter to match consistently and look professional.
I have attached pictures of my newsletter if you want to learn more about PLC or check out my design. Enjoy!
Originally posted at OU Public Relations Publications
The latests project my class has been working on has been a newsletter. We had to find an organization we were interested in and make a newsletter about it. So basically we wrote three articles and created a layout for the organization.
This assignment was pretty tough. I wasn’t the article, but the layouts. I think it is hard to build it up in your head and even when you have a vision about what you want, it probably will change. I changed mine quite a bit, but I was happy with the outcome. Another thing that’s a little tough is deciding fonts. Since this was such a big body of work I wanted my headlines to reflect style but not be too crazy. The body of the articles I wanted to be easy on the eyes and clean. Here is a look at what I was able to come up with:
And here’s a look at my dummy layout, you’ll notice my final is nothing like the layout:
For inspiration I searched numerous Pinterest boards and finally found one that I liked. I wanted my newsletter to look modern and not like the average newspaper look. So I found a magazine looking newsletter that had three columns instead of the traditional four. This was really challenging for me, but I liked how it turn out. Heres a look at my inspiration:
Here are the full versions of my stories:
Hope you all enjoy!
Originally posted at Tori Beechum - PR Pubs
For assignment 3, we had to make a newsletter for an organization. I chose my sorority, Chi Omega, for my organization because I know so many events and activities taking place in Chi-O and have many connections to people in this organization. Also, I wanted to choose an organization that I cared about. When I started making this newsletter, I first made a dummy layout of how I wanted the newsletter to look. I started to search online to see if I could find examples of past Chi Omega newsletters to get some ideas. Although I didn’t find too many, I did get some good ideas of what I knew I did not want to do. I sketched a few ideas out an paper, but then put the ideas into action on InDesign.
First, I decided that I wanted to put a letter from our president on the first page to welcome alumni, family, friends, and others to our first newsletter. For this project, I specifically focused on staying inside the margins on all of the pages. Although I had looked at this on my previous projects, I wanted to make sure that it was a priority for this assignment. When placing everything inside the margins, it also made the layout very clear and understandable. All of the text and photos were aligned well, and were clearly spaced. I believe everything is organized well and easy to understand and comprehend.
When coming up with the overall design of my newsletter, I wanted to make sure that everything worked well together and was consistent. So I ended up using only two fonts and four colors throughout the entire project. This way, I used repetition and did not make the newsletter look cluttered by multiple colors and fonts. Additionally, I made sure everything looked proportional on the pages to create balance. My pictures were all appropriate sizes and always went along with the news story. Lastly, I believe that I have the correct amount of white space on all of my pages. The margins are kept white because it looks cleaner if nothing is outside the margins. Inside the margins, I believe I did a great job utilizing my space and making sure there is white space, but it is used appropriately. My main focus was to produce an appealing newsletter that was organized, clean, creative and easy/enjoyable to read, and I believe that my newsletter achieved all of these traits.
The main colors I used throughout this newsletter were black, red, yellow, and white. I chose red and yellow because every sorority has official colors, which for Chi-O are cardinal and straw (red and yellow). Additionally, I chose black because it helped offset the red and yellow and still helped bring a pop to the page. At first, I was worried about not having too many colors on my newsletter, but I think it looks cleaner with only four different colors. The background of the newsletter is white because it makes everything clear to read and the colors show up better on a white background.
For the typography, I chose a font that I downloaded from the Internet called Corneia. This font is a script style, and looks very distinguished and polished. When I first saw this font, I immediately thought that it fit the classy sorority style look I was going for, and it would connect to women and girls. For the news stories, I used a sans serif font called Sathu because it looked clean and easy to read. Another thing I focused on was to make sure all of the font sizes matched up in each section and align with each other.
Overall, I think this project went very well for me! I just decided that every class period, I would try to work on a new page of the project and get it done. I think this project was different from the others because although it required a lot of time to complete, more thought went into the original formatting of the newsletter. It was really nice creating a dummy layout because I was able to just immediately add my stories and pictures into the newsletter without having to create a textbox or a place to put my image. For the next project, I will definitely be making a layout on InDesign before and then add my ideas into the assignment. Personally, I feel like I have improved on InDesign again because I truly learn something new every time I come to class. I also think I have improved by the way I manage my time for this class. I know every project takes a while to complete, so I know that I have to schedule time into working on it in and out of class. I really enjoyed making this newsletter, and it might even have a possibility of being published by my sorority! Hopefully, this will work out and the Chi-O Chronicle will become a reality! Thank you to everyone who agreed to be a part of my newsletter! I appreciate your help. Below are the pictures of my newsletter:
Originally posted at Megan Young - Gaylord Student
For this assignment, I was definitely challenged. The past assignments have been all about design, layout, pictures and then all of a sudden, I have to write three 500-word articles to put into a newsletter that I have to design.
This newsletter is intended to go out to alumni and current members of the Theta Gamma chapter. I added the crest and the purpose to the newsletter because it is such an influential part of Delta Delta Delta. I also used a Serif font for the headers, decks, bylines and cutlines to emphasize those words. For the text, I used a sans serif font to change things up and make it look clean.
(CLICK PICTURES TO ENLARGE IMAGES)
The assignment challenged me in ways I didn’t think I could be challenged. Making sure everything looked clean, the fonts work together and even the colors meshing was more complicated than I originally thought. I liked the assignment and enjoyed the challenges it brought me.
On my newsletter, I incorporated blue and yellow- Tri Delta’s colors and used black for the feature story font. This ensured that it was readable and looked clean. I also put in some jokes and important dates to keep the reader attentive.
I also used a QR code to get to the Facebook of one of Tri Delta’s events for more information. I feel like this helped me cut down my story since all 500-words did not fit.
All in all, I enjoyed the assignment and I am glad I learned how to make a functional newsletter that I can add to my portfolio.
Originally posted at Claire White
Upon starting this project, I was really nervous. Four pages seemed like a lot, especially to construct a newsletter and the stories to fill it from scratch. I knew from the beginning of the project I was going to be on a time crunch since I was going out of town, so that kind of added to the stressful nature. When I really got into the work, however, it all just kind of fell together.
I knew I wanted to continue on my NBC Universal theme, which meant I could reuse some of my previous work with the letterhead and business card, so that relieved me of some work. This time around, however, I wanted to focus on the campus side of things, since this is what I do for NBCUni. I started brainstorming and realized that a newsletter about things NBC/Campus Universal are doing in the industry and on campus would be a good idea. I wanted to create something specific enough that I could for see myself passing out around OU’s campus, but general enough that all other campuses could use it as well.
Once I had the base concept, the stories almost wrote themselves. I knew what my boss had me working on over the past month, so I just converted those things into newsletter form. I was worried about pictures, but, luckily I already had a ZIP file of pictures for media use on hand. The real tricky part came with the formatting.
The stories were written, but too long. This is to be expected, but I was a little rusty on cutting down stories. Not to mention the spacing and word placement had to be specific and with a purpose. Measurements had to be exact, and that is where the real trouble started. I think I sat on my computer for an hour adjusting picture and column sizes, adding and deleting words, raising and lowering font size – at one point I thought I was never going to reach a perfect fit.
In the end, the entire project was really enlightening. I felt like I had a better hand on InDesign this time around than the first two times; it is no longer a secret language that everyone can read except for me. I still have a lot of work to go, but this assignment was a huge stepping stone. AND I’m pretty pleased with the way it turned out as well.
Originally posted at CK1