The first project in my publications class was to make a business card and a newsletter. It proved to be a bit challenging a times, but in the end it all came together.
The company I chose was a behavioral health agency named Kreative Behavioral Health Services. The audience would be those interested in working in the mental health field or applying to be a client.
The design concept was to use an image the company already had which was a lightbulb and a circle of friends. I decided to revamp the logo and stuck with the lightbulb because I think it reflects coming up with an idea like that eureka moment. I decided to use a dark background color and light text color so that it would pop. The orange is somewhat warm and seems inviting.
I learned that designing can be tough and you will make mistakes. It is something you can’t get attached to because you’ll probably end up changing something in the end. I went through a few different looks but in the end this one stuck. Using Pinterest was also a big help.
Originally posted at Tori Beechum - PR Pubs