Chapter 5 of Designing for Emotion covers overcoming obstacles. This chapter did a great job of tying in chapter 4 – emotional engagement. I am a very logical thinker so realizing the amount of times we use emotion to make decisions in our lives was very interesting for me. I had never considered emotion to be a “tie breaker” for our decision-making process.
The chapter continues on to talks about obstacles that some companies and apps have to overcome in order to gain the users trust and their business. The one that hit home for me was how skeptical users can be about certain requirements of the app. The examples I liked best were how individuals were skeptical of free apps and apps that require secretive/sensitive information such as bank account information. Going back to my logical thinking preferences where I do not use emotion very often, I am also very skeptical about free apps. It is always hard to believe that an app that performs a service for you could be free just because it would like to “help make your life easier.”
I am also very skeptical about releasing secretive information such as my bank account information. I barely trust myself with this information let alone an app. With this being my thought process it was very interesting to see how companies try to persuade us and prove to us that their company or app is not sketchy. It was very interesting for me to see how the company Mint (that requires your bank account information) has convinced users that they are safe.
The two other topics I found very intriguing in this chapter were the cost to benefit ratio and the giving of awards. The cost to benefit ratio involving emotion was what I found the most interesting. I did not realize that designers followed the idea that they had to make the benefits appear to outweigh the costs to appeal to individual’s emotions. I also found the Dropbox example of using a reward at the end as a very smart idea. Many people follow the idea that if you give you should receive. So by people giving Dropbox their information and business, they want something in return – which happens to be more free space for their files.
Overall, I found this chapter to be extremely thought-provoking. I like learning about emotional decision making, and how using certain aspects in your design can influence users to trust it, stay loyal to it, and most importantly – love it!
Originally posted at OU Public Relations Publications
This week my class had the option to read whatever chapter they wanted in Aaron Walter’s book, Designing for Emotion, and I decided to continue where I last stopped at chapter 5. This chapter was all about overcoming obstacles that may occur when you are designing a site, app, etc. The major obstacle in most cases is trying to get people to trust in what you’re selling. I totally agree with the author when he said that most of the things we do on a day-to-day basis is go with our gut. Gut decisions can be a good idea, but at some times it may not. I think you really have to pick and choose your battles.
One example used in this chapter was the website or app, Mint.
Mint is a financial tracker that allows you to input information from whatever bank you are with and gives you tips on how to budget your money and even tracks your budget. I personally use this app on my iPhone one because my TFCU app kept crashing and I could never sign in and second because I heard how safe and reliable it was. I was a little skeptical at first because it said that you could sign up free all you needed to do was input all your bank information. Like the author said, trusting a website that says free with no gimmicks is incredibly tough. It helped that this site does have credible sources saying it’s a good app. Sources like the New York Times, Wall Street and I even saw that it’s a part of Intuit. The site and app also look very nice ad with me presence goes a long way so believing in this company wasn’t as hard as others are.
Another key point the author made was when he said that some companies will use bribery to get people coming to their site, but it’s not just about getting people to visit you site, it’s also about having them continue to visit and use the site. Dropbox was the example used and I think at first dropbox was something really cool, but overtime its lost it. I hate the fact that they tell you its free to sign up and you get to store things on a cloud, but they don’t tell you that you only get so much storage, which isn’t a lot. I choose Google Drive over Dropbox now and do so because I feel like Google is more trustworthy, has a better reputation and is able to translate over a variety of devices easily.
The last thing I took from this chapter was to continue trying if something doesn’t go as you thought. You have to continually try to make changes when you fail at something. Our gut thoughts are never always right and sometime we have to step back, ask others and go from there. Learning how to design doesn’t come overnight so it’s important to be open to change.
Originally posted at Tori Beechum - PR Pubs