Newsletter Assignment

The latests project my class has been working on has been a newsletter. We had to find an organization we were interested in and make a newsletter about it. So basically we wrote three articles and created a layout for the organization.

This assignment was pretty tough. I wasn’t the article, but the layouts. I think it is hard to build it up in your head and even when you have a vision about what you want, it probably will change. I changed mine quite a bit, but I was happy with the outcome. Another thing that’s a little tough is deciding fonts. Since this was such a big body of work I wanted my headlines to reflect style but not be too crazy. The body of the articles I wanted to be easy on the eyes and clean. Here is a look at what I was able to come up with:

Newsletter

And here’s a look at my dummy layout, you’ll notice my final is nothing like the layout:

DummyLayout

For inspiration I searched numerous Pinterest boards and finally found one that I liked. I wanted my newsletter to look modern and not like the average newspaper look. So I found a magazine looking newsletter that had three columns instead of the traditional four. This was really challenging for me, but I liked how it turn out. Heres a look at my inspiration:

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Here are the full versions of my stories:

The Future of OU Bowling

Student Spotlight

Types of Lanes

Hope you all enjoy!

-Tori

 

Originally posted at Tori Beechum - PR Pubs

Assignment 2 – Direct Mailers

Over the last few weeks in my publications class we created direct mailers. This project was actually pretty fun, but I tell you I had no idea where I was going to start. The first thing was to identify the target audiences. For our project we had to use our school, The University of Oklahoma, and create something for an audience that could potentially be associated with OU.

I knew for sure that students would be the first target, but that is very broad so I limited the range to high school juniors. I chose to write about the educational options available at OU to help those in high school get acquainted with what the university has to offer and what they should look for when they apply next year as a senior. Here’s a look at the first direct mailer.

Direct Mailer Students

 

Direct Mailer Students2

 

I wanted to stick with something that OU is known for doing design wise. The top of numerous mailers have the white ribbon bleeding off the page with The University of Oklahoma on it and they also use white horizontal lines to show what the focus is on. The only other thing I wanted to do with this mailer was stick to the colors and add a few drop shadows to the OU logos to make them stand out a bit.

For the second mailer, I chose to target parents who may have trouble supporting their child financially. I chose to write about the grants, scholarships, and Oklahoma’s Promise Commitment as available options parents can look into. Here’s a look at the second mailer.

Direct Mailer Parents

Direct Mailer Parents2

 

On the design side, I wanted to make the mailer immediately target parents. I chose a photo that just capture the university and for the back I chose grid paper because I usually associate grids with math. So I figured since I was writing about financial options grids would fit well. Other than that I continued with the OU color scheme and tried to keep it simple.

I had a lot of fun doing this project. One last thing, I will say it is best to look for inspiration when designing a direct mailer. I used this mailer I found on Pinterest for inspiration.

fund-raising-1

 

I also used direct mailers that we’ve had in the past at OU. But yes, use tons of inspiration and figure out your audiences and narrow them as much as possible. Hope you all enjoyed this post and the mailers I created.

-Tori

Originally posted at Tori Beechum - PR Pubs

Designing for Emotion – Chapter 5 (Overcoming Obstacles)

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This week my class had the option to read whatever chapter they wanted in Aaron  Walter’s book, Designing for Emotion, and I decided to continue where I last stopped at chapter 5. This chapter was all about overcoming obstacles that may occur when you are designing a site, app, etc. The major obstacle in most cases is trying to get people to trust in what you’re selling.  I totally agree with the author when he said that most of the things we do on a day-to-day basis is go with our gut. Gut decisions can be a good idea, but at some times it may not. I think you really have to pick and choose your battles.

One example used in this chapter was the website or app, Mint.

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Mint is a financial tracker that allows you to input information from whatever bank you are with and gives you tips on how to budget your money and even tracks your budget. I personally use this app on my iPhone one because my TFCU app kept crashing and I could never sign in and second because I heard how safe and reliable it was. I was a little skeptical at first because it said that you could sign up free all you needed to do was input all your bank information. Like the author said, trusting a website that says free with no gimmicks is incredibly tough. It helped that this site does have credible sources saying it’s a good app. Sources like the New York Times, Wall Street and I even saw that it’s a part of Intuit. The site and app also look very nice ad with me presence goes a long way so believing in this company wasn’t as hard as others are.

Another key point the author made was when he said that some companies will use bribery to get people coming to their site, but it’s not just about getting people to visit you site, it’s also about having them continue to visit and use the site. Dropbox was the example used and I think at first dropbox was something really cool, but overtime its lost it. I hate the fact that they tell you its free to sign up and you get to store things on a cloud, but they don’t tell you that you only get so  much storage, which isn’t a lot. I choose Google Drive over Dropbox now and do so because I feel like Google is more trustworthy, has a better reputation and is able to translate over a variety of devices easily.

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The last thing I took from this chapter was to continue trying if something doesn’t go as you thought. You have to continually try to make changes when you fail at something. Our gut thoughts are never always right and sometime we have to step back, ask others and go from there. Learning how to design doesn’t come overnight so it’s important to be open to change.

-Tori

Originally posted at Tori Beechum - PR Pubs

First Class Assignment

Business Card Business Card2

 

The first project in my publications class was to make a business card and a newsletter. It proved to be a bit challenging a times, but in the end it all came together.

The company I chose was a behavioral health agency named Kreative Behavioral Health Services. The audience would be those interested in working in the mental health field or applying to be a client.

The design concept was to use an image the company already had which was a lightbulb and a circle of friends. I decided to revamp the logo and stuck with the lightbulb because I think it reflects coming up with an idea like that eureka moment. I decided to use a dark background color and light text color so that it would pop. The orange is somewhat warm and seems inviting.

I learned that designing can be tough and you will make mistakes. It is something you can’t get attached to because you’ll probably end up changing something in the end. I went through a few different looks but in the end this one stuck. Using Pinterest was also a big help.

 

Originally posted at Tori Beechum - PR Pubs

Assignment 1 Reflection

Letterhead sooner housing

Back of card: Business Card back side

 

Front of card:  Business Card front

This first assignment was much more challenging than I would have ever imagined. The software was actually surprisingly easy to get the hang of but I have so much more respect for web designers now that I see how difficult it is. I made a business card and letterhead for the Sooner Housing and Food department here at the university. I believe I reflected the brand of the university well enough by using the correct crimson color that students here value as well as using graphics that students here would recognize such as the pictures of the dorms. The target recipient of the card is freshmen who are new to the dorms. These freshmen may need assistance whether it be questions about upcoming events or just genera questions about the university. The card gives them contact information of someone that can help them with those problems and even provides them with a map just incase they are living in the student apartments farther away. It was designed for super new students to the university to be as simple as possible in order for freshmen to get their questions answered in a timely and efficient manner. I tried to use the correct repetition of the color as well as images of the dorms to remind freshmen that this is the person to contact with any questions regarding dorm or university questions. To start I just started messing around with different alignments until I found one that was aesthetically pleasing. It was rather difficult to get good quality images. I contacted student housing for the Housing and Food logo that is on the card as well as the letterhead. They said the image was the highest quality one they had but it is severally lacking in quality and in turn makes the final product look tainted. Overall it was a great learning experience and a good first step in my design practice.

Originally posted at Spenser Hicks's Blog

Dusti at InDesign

The day was long overdue when I would take the design dreamed up in my head and transfer it through the computer screen. Typically in scenarios such as these I would sketch my design and have a friend who is very tech savvy, and an Advertising brilliance, transfer my ideas from paper to screen. I […]

Originally posted at Dusti-PR pubs