Project 3 – Newsletters

For our third project in my Pubic Relations Publications class we had to make a 4 page newsletter. I decided to make my newsletter for the President’s Leadership Class (PLC) members and alumni. This year I am an intern for PLC and it is my job to keep alumni connected with our program. PLC at the University of Oklahoma only lasts for your freshman year. After that you become a student alumni. I made the newsletter to highlight the work the advisors, interns and Burr Scholars have done this year. The newsletter explains what each of positions do. The newsletter has five different stories/ information boxes.

The first story is a letter from the Director of PLC Nanette Hathaway. The second story is from this years PLC Advisors Ally Renfroe and Bear McAfee reflecting on their past year and the PLC class. The third story is from the Jane E. Lawton interns Niki Haddid and myself about the alumni events we planned this year and the last event we have planned the year. The next part of the newsletter is an invitation to our end of year picnic. The picnic is open to current PLCer’s as well as alumni and it is where we announce the new advisors and interns. The last section of the newsletter is called Burr Corner. Burr Scholars are made up of 16 junior and senior PLC members who serve as mentors for the current PLCers. For this section I named all of the Burr Scholars for this year as well as a member spotlight on a junior Burr and a senior Burr.

Since this is for an OU organization I decided to stick with the basic publication colors. I used a linen back ground with black, red, and light blue text. I also made sure to include pictures on every page to add more color. I did not use a very flashy font because I wanted the newsletter to match consistently and look professional.

I have attached pictures of my newsletter if you want to learn more about PLC or check out my design. Enjoy!

Originally posted at OU Public Relations Publications

Newsletter Assignment

The latests project my class has been working on has been a newsletter. We had to find an organization we were interested in and make a newsletter about it. So basically we wrote three articles and created a layout for the organization.

This assignment was pretty tough. I wasn’t the article, but the layouts. I think it is hard to build it up in your head and even when you have a vision about what you want, it probably will change. I changed mine quite a bit, but I was happy with the outcome. Another thing that’s a little tough is deciding fonts. Since this was such a big body of work I wanted my headlines to reflect style but not be too crazy. The body of the articles I wanted to be easy on the eyes and clean. Here is a look at what I was able to come up with:

Newsletter

And here’s a look at my dummy layout, you’ll notice my final is nothing like the layout:

DummyLayout

For inspiration I searched numerous Pinterest boards and finally found one that I liked. I wanted my newsletter to look modern and not like the average newspaper look. So I found a magazine looking newsletter that had three columns instead of the traditional four. This was really challenging for me, but I liked how it turn out. Heres a look at my inspiration:

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Here are the full versions of my stories:

The Future of OU Bowling

Student Spotlight

Types of Lanes

Hope you all enjoy!

-Tori

 

Originally posted at Tori Beechum - PR Pubs

Assignment 3

For this assignment, I was definitely challenged. The past assignments have been all about design, layout, pictures and then all of a sudden, I have to write three 500-word articles to put into a newsletter that I have to design.

This newsletter is intended to go out to alumni and current members of the Theta Gamma chapter. I added the crest and the purpose to the newsletter because it is such an influential part of Delta Delta Delta. I also used a Serif font for the headers, decks, bylines and cutlines to emphasize those words. For the text, I used a sans serif font to change things up and make it look clean.

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(CLICK PICTURES TO ENLARGE IMAGES)

The assignment challenged me in ways I didn’t think I could be challenged. Making sure everything looked clean, the fonts work together and even the colors meshing was more complicated than I originally thought. I liked the assignment and enjoyed the challenges it brought me.

On my newsletter, I incorporated blue and yellow- Tri Delta’s colors and used black for the feature story font. This ensured that it was readable and looked clean. I also put in some jokes and important dates to keep the reader attentive.

I also used a QR code to get to the Facebook of one of Tri Delta’s events for more information. I feel like this helped me cut down my story since all 500-words did not fit.

All in all, I enjoyed the assignment and I am glad I learned how to make a functional newsletter that I can add to my portfolio.

Originally posted at Claire White

Assignment Three: Newsletter

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For my third assignment in PR Publications, I had to compile a newsletter about an organization. I selected, surprise, surprise, SuperAmerica as my aforementioned company.

I really liked the simple design that I used for assignment one (my business card and corporate letterhead). It was clean and minimalistic to me, so I elected to use it again. I kept the blue and red stripes as a running theme, spreading across the tops of every page in my newsletter, as well as at the bottom of the fourth page.

I broke up every story, just because I had never done that before and I enjoyed experimenting. I used multiple (three, I believe) pull quotes because I also like how they look. Additionally, I used three subheads in my third story.

I used five pictures in my newsletter. Three were from the SuperAmerica website and two were just from google images. Pictures weren’t too big of an issue for me this time around.

I would say that the hardest part of this assignment for me personally was simply how, whenever you change even the tiniest of things on one page, you must adjust many other things on the same, or sometimes even different, page as well. things are packed so tightly that everything fits together like a puzzle, and it is your job as the created to make sure all of the pieces fit correctly.

 

 

Originally posted at Nick Edwards

Newsletter Blog

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Spenser Hicks

This was definitely the most extensive and therefore the most challenging assignment thus far. There was a lot to think about before delving into this and I really think I learned a lot about planning and designing a whole newsletter for an organization.

I first planned out the colors I was going to use and that was pretty easy seeing as Sigma Chi goes with colors blues, old gold and black to represent them. I wanted to use these colors throughout but in different ways to show some contrast. I put the colors in different places on each page in order to get this effect.

The design is pretty simple overall but I think it gets the message across well. Fraternity brothers are not going to want some flashing design that might come off to “girly” to them. They want something simple that tells them what they need to know about the chapter and I think that’s exactly what this does.

I decided on articles that would be relevant to the active brothers by being stuff that they would actually care about such as rush and date party information. I think it is well organized and has a good flow throughout the whole document. It wasn’t easy but I think I managed to capture the simplicity the organization would want as well as correctly use repetition and contrast of color. This was a very interesting and challenging assignment that I learned a lot from. I have started to better develop my use of design and many of the elements such as contrast and

Originally posted at Spenser Hicks's Blog

Assignment 3- Newsletter

This assignment in my PR Publications class was to make a Newsletter for a certain organization. I chose to use the non profit I am an intern for again, like I did with my business card and letterhead.

Since City Care is a non profit I really felt like they would benefit from a donor newsletter, but not enough big things happen every month so I decided to make it an annual one. It would be just a nice reminder of what their donations did through out the year and serve as a reminder to donate again at the start of the next one.

Here is the design I created:

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With this design I wanted to put in the city scape that is in the City Care logo to keep up the repetition so all of their documents look and feel the same. I kept it simple with a navy blue box at the top to off set all the white and keep the color scheme the same with the city scape. I also repeated it in the pull quote box so that it stood out more.

I chose to only break up one story so that the newsletter would be easy to read and the reader wouldn’t have to flip back and forth. I also have two shorter stories so that the newsletter didn’t feel like it would be a marathon just to read through it.

I was pretty limited with the pictures and people I could use because there are privacy laws when dealing with people that are receiving government or nonprofit help. But all the ones I used are approved. I was lucky that all my pictures went with the stories I wrote.

The hardest par for me with this assignment was all the writing. I couldn’t decide where I wanted all the stories or how I wanted them to flow. It took so tweaking here and there but i think the newsletter is very readable. My call to action is on the last page where I ask readers to follow us on social media. Since I am the social media intern and City Care is new to the social media world it is important that we build our following right now.

All in all I am happy with the way this assignment turned out. I learned a lot about working with text in this assignment, which I have always struggled with in inDesign.

Originally posted at Mary Morton- PR Publications Course

News News News

Hello all, I have been working on another InDesign project, a newsletter for The Wire, my student radio station. I just so happen to be a DJ  on The Wire so this was something I am very informed and excited to share. The photographs, articles and design I did myself. To begin this newsletter I […]

Originally posted at Dusti-PR pubs

Assignment 3: Newsletter

Upon starting this project, I was really nervous. Four pages seemed like a lot, especially to construct a newsletter and the stories to fill it from scratch. I knew from the beginning of the project I was going to be on a time crunch since I was going out of town, so that kind of added to the stressful nature. When I really got into the work, however, it all just kind of fell together.

 

I knew I wanted to continue on my NBC Universal theme, which meant I could reuse some of my previous work with the letterhead and business card, so that relieved me of some work. This time around, however, I wanted to focus on the campus side of things, since this is what I do for NBCUni. I started brainstorming and realized that a newsletter about things NBC/Campus Universal are doing in the industry and on campus would be a good idea. I wanted to create something specific enough that I could for see myself passing out around OU’s campus, but general enough that all other campuses could use it as well.

Once I had the base concept, the stories almost wrote themselves. I knew what my boss had me working on over the past month, so I just converted those things into newsletter form. I was worried about pictures, but, luckily I already had a ZIP file of pictures for media use on hand. The real tricky part came with the formatting.

The stories were written, but too long. This is to be expected, but I was a little rusty on cutting down stories. Not to mention the spacing and word placement had to be specific and with a purpose. Measurements had to be exact, and that is where the real trouble started. I think I sat on my computer for an hour adjusting picture and column sizes, adding and deleting words, raising and lowering font size – at one point I thought I was never going to reach a perfect fit.

In the end, the entire project was really enlightening. I felt like I had a better hand on InDesign this time around than the first two times; it is no longer a secret language that everyone can read except for me. I still have a lot of work to go, but this assignment was a huge stepping stone. AND I’m pretty pleased with the way it turned out as well.

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Originally posted at CK1

First Class Assignment

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The first project in my publications class was to make a business card and a newsletter. It proved to be a bit challenging a times, but in the end it all came together.

The company I chose was a behavioral health agency named Kreative Behavioral Health Services. The audience would be those interested in working in the mental health field or applying to be a client.

The design concept was to use an image the company already had which was a lightbulb and a circle of friends. I decided to revamp the logo and stuck with the lightbulb because I think it reflects coming up with an idea like that eureka moment. I decided to use a dark background color and light text color so that it would pop. The orange is somewhat warm and seems inviting.

I learned that designing can be tough and you will make mistakes. It is something you can’t get attached to because you’ll probably end up changing something in the end. I went through a few different looks but in the end this one stuck. Using Pinterest was also a big help.

 

Originally posted at Tori Beechum - PR Pubs