Chapter 1: Emotional Design

Overall, I felt as if the first chapter of “Designing for Emotion” was a good set up for what I would expect the rest of the book to reveal. I thoroughly enjoyed the analogy between humanism and the internet, and, more importantly, the direct way in which the author connected the dots between human interaction, emotion, connection and creativity to the way web designers and internet users in general utilize the internet. Furthermore, having studied Psychology before, I thought that the inclusion of Maslow’s Hierarchy of Needs was a nice addition to the overall concept. I had never thought of web design, or any creative outlet for that matter, in terms of a type of hierarchy prior to reading this chapter, so I found that parallel rather interesting – specifically the idea of basic needs to self-actualization as a comparison with functional to pleasurable.  The utilization of actual websites as examples, moreover, made the new-found hierarchy  both visible and more specific. For example, by comparing and contrasting different websites for their assets and faults, the “Web Design Hierarchy” became more realistic and believable. I am not 100% sure I see the success rate of this strategy over corporate strategy, so I am interested to see how these concepts progress in the future chapters such as when the author mentioned that the personality in terms of the different  components of the internet would resurface in Chapter 3 and the comparison between emotional design and return on investment in Chapter 7.

Originally posted at CK1