I was very interested in the topic of contrast. I had never used Tumblr before so I had not had a chance to see their home page. I think it is very cool that they can get more out of their site by doing less with it visually. You don’t really notice it but it is very true that simple sites are easiest to use. My first thought was that maybe that is one reason that people seem to be moving away from facebook. To me it look very cluttered, particularly with the adds on the right side.
I want to apply this class to my field and get the most out of it I can so I tried to think about how I can use this in sports. I thought of our Game Notes. Every time we have a game we publish a packet of notes with all the pertinent information on it. Some university’s notes are very cluttered and hard to read and I’m sure they are not a popular as some. OU I think, does a much better job of using contrast and simplicity to draw the eye naturally and make things easier to read.
link to OU Game Notes
link to example of cluttered game notes
Georgia Tech’s notes are organized but the lack of contrast in text size and boldness makes it seem like a huge block of text that is less inviting to read. In OU’s notes, if you really want to just glance at it, you can look at the bolded numbers and pick up a quick blurb or stat with minimal effort.
I think that use of contrast makes OU’s notes very readable and more effective than some others.
Originally posted at Wes Moody PR Publications