I thoroughly liked that the author prefaced the chapter by stating that, as humans, we are skeptical of new people and ideas, so, therefore, your website has to persuade without evoking skepticism. I thought that this tied really well into the whole emotion (gut) as a deciding factor theory. Not to mention it was nice to see the basics that we learned at the start of the class (typography, color, contrast, etc.) in relation to using them to instill a “gut reaction” within consumers. Furthermore, I felt the Mint.com example was spot on with the overall concept of the chapter. The word “free” really does instill skepticism within our minds. The idea that we can overcome that barrier and gain trust through web design (i.e. keeping “gut reaction” in mind) is solid. Having never seen Mint.com’s website before, I actually saw the concepts the author was talking about within the layout. The colors, the accessibility, the tone – all done strategically and, I think, done well.
I also completely agreed with the “laziness” obstacle to overcome. In fact, I know many people who do not use Dropbox simply because of the hassle. This concept is the reason why I don’t exactly agree with the idea of the success rate of the “games” that Dropbox utilized. To me, those types of steps are even a further turn off. However, that is just one person’s opinion. It could also be due to the fact that I have never tried Dropbox, for the suggestion that accomplishment could be used as a viable incentive seems pretty feasible, in general.
The last facet of the chapter – apathy – is, I believe, the hardest to overcome, but, as the author noted, not impossible. I do firmly believe that a well developed idea presented in an emotionally engaging manner is apathy’s kryptonite.
Originally posted at CK1