In Chapter 5 of Designing for Emotion written by Aarron Walter, he talked about overcoming obstacles. I love how he talks about how as designers, we have every tool to help our audience use their gut. We have all the tools for typography, contrast, color and more that lead our audience in the right direction. These tools not only help our reader use their gut, but it is easier for them to understand the information that we are throwing at them.
I never even thought about how appearance matters. Appearance is the difference between your audience trusting in your company, or not. I like how Walters uses a body guard in a pressed suit versus a guy in cutoff jean shorts and a ripped Grateful Dead shirt. This definitely put things into perception for me.
I disagree with what Dropbox did. I don’t think that bribery is ever the right thing to do. It is almost like trickery to me. I don’t support that especially since I know that as a user myself, I would not like to be bribed to stay on a site I don’t need to be staying on.
Originally posted at Claire White