In terms of design, color is extremely important. It is crucial that the selected colors coordinate with each other well. You can visit certain websites that can assist you in this process. The Gideon website, for example, has a feature where it gives you coordinating colors based on the main color you wish to use.
The concept of minimalism is important to consider when designing a web page. In the public relations world, it is always wise to err on the side of clear and concise. By keeping your ideas and designs simple, the site can appeal to more viewers.
The way an idea reaches a viewer relies heavily on typography. The font you select must match the concept and overall design of the website. In layman’s terms, more standard fonts such as Arial or Times New Roman are easier to read but flashier fonts such as Broadway or Comic Sans bring a certain pop to the words. There has to be a “happy middle” between conveying the message eloquently and conveying the message appealingly.
Much like the balance you have to find in typography, there also needs to be a balance between form and function of the design. Your design may be appealing to the eye, but if it does not function in the real world there is not much use for it. Therefore, it is important to keep in mind that all the “bells and whistles” cannot be thrown in if it hinders your design capabilities.
The use of metaphor in design can be tricky. At the same time, however, a cleverly placed metaphor can make or break the overall concept. By comparing two contrasting things in a way that makes them similar, a designer can bring a new aspect to the overall website.
Originally posted at CK1