From the start of the chapter, it is very thought provoking. I have never thought about the term “emotion” is such different ways. Emotion unites and brings many people together no matter who you are. I’ve never considered the fact that emotion is essential in sustaining life and that we are born ready to express many different feelings of emotion.

Later in the chapter, it talks about the “baby-face bias.” It states that many scientists believe the original reason we evolved to love baby faces is so that we wouldn’t kill them. In my opinion, these scientists are wrong. I believe that many people love baby faces because they are innocent and have smaller features than we could ever imagine. The point of the “baby-face bias” though, is to attract people into liking a certain symbol or mascot that has an innocent, baby looking face. This to me, makes complete sense.

Going through this chapter was very interesting. It made me think about emotion in ways that I’ve never considered or thought about before. In the past, when I am creating a design, my main focus is to attract the reader’s eye. Although this is necessary, I learned in this chapter that appealing to the audience’s emotion is just as important.

Originally posted at Taylor Jurica- Gaylord Journalism Student