At the beginning of the chapter it discusses taking risks with who you are working for. It used the example of the CoffeeCup easter egg hunt on their website. This potentially could have been something that was a huge fail. But, the company took the risk and gained a huge profit from it. Customers spent hours on the website participating in this easter egg hunt. Their website page views grew a great amount and the company’s social media gained a profit too. Something simple and fun like this can make a huge difference to a company.

Although I disagree that many bosses in today’s society will never allow certain changes to websites, it is always a good idea to try. Reading this book gave me great ideas for the future when approaching people above me about new ideas. I can even reference this book when in discussion.

Reading this book was very eye-opening. I am more confident when it comes to my own design ideas because this book allowed me to understand that design takes time. Not everybody can produce the perfect design in the first try. It gave great examples of design concepts that have worked out great for certain companies and I plan on taking this advice with me as I move past my college days.

Originally posted at Taylor Jurica- Gaylord Journalism Student