Designing for Emotions – Chapter One

While going through  this chapter, the author mentions that in today’s world there is a lack of human connection through industrial manufacturing. This sparked my interest as I had never thought of designing this way. He expanded his position by discussing how web designing in the form of art can build a human connection towards a target audience through creative thinking. These ideas helped me bridge the gap between the way I have always perceived designing and emotional designing.

Maslow's Hierarchy of Needs There was nothing I could find that I disagreed with in the chapter, however, I did not understand the need to discuss Maslow’s hierarchy of needs in as much depth as the author did. The author could have touched on Maslow’s hierarchy of needs while going into more detail over the remap for the needs for the users. One website is not going to be expected to fulfill the basic human needs of the user other than the desires mentions in the remap.

It was nice to think of the big picture when it comes to web designing and how it has progressed through time and creativity. Ironically, we have found that more success comes with more personality and creativity than representing that of the modern machine. It seems like the so-called “better” way of doing things would be easier and more fun to execute than displaying their material in the same way as every other company.

Of course, the chapter mentions it is important to continue to think about the reliability and usability of the website in order for users to navigate quickly. But the main idea from this chapter is that websites should be useable and exciting in order to create positive memory and continued use.

Originally posted at Brought to you by Brooke