This was a very interesting and helpful project when it comes to distinguishing publics and targeting the material toward each specific one.
I thought the front of the mailer should be simple and simply show a large high quality image of the university. Each has the logo on the from so that the recipient is sure of where the mail is coming from. I tried to show contrast where I could by applying gradients where possible and highlighting information by placing it inside a box outlined with a border. For the mailer that was directed toward children of alumni I wanted to come up with a clever phrase that would show that yes they are going to the same school as their parents but they are making their own path. I came up with “Continue the tradition, but make your own memories”
I liked the idea of student profiles so I used this on both and think it gives the prospective student a student face to put on the university. Finding backgrounds that worked and fit well was challenging but I ended on just a simple background for the alumni one with a notebook one as well to create some contrast. I like the background for the Gaylord College one being an old newspaper. I made sure to create as much repetition as possible by putting the OU logo in as many places as possible and using fonts consistently throughout both.
Overall it was a very good learning experience and I believe I have improved from the first project by being able to create repetition but also have the right amount of contrast in certain places. Stakeholder Matrix
Originally posted at Spenser Hicks's Blog