Emotional Design

In Aarron Walter’s book “Designing for Emotion”, Walter brings up many interesting topics in the first chapter entitled, Emotional Design. Although I have always known about the Industrial Revolution, due to past history classes and textbooks, I never realized there was an Arts and Crafts movement. In my opinion, one of the most interesting thoughts in this chapter was when Walter wrote about following the path of the artists, designers, and architects in the Arts and Crafts movement. Walter says they believed, “preserving the human touch and showing ourselves in our work isn’t optional. It’s essential,” (Walter 2). Personally, I had never thought about creative works like this. I always knew that when creating something, you should show your own personal style and flair, but I did not realize that this was essential to the piece of work. Thus, throughout my Public Relations Publications class this semester, I will take this advice to heart, and always show my style throughout my assignments.

However, one thing I did disagree on in this chapter was when Walter stated that, “Emotional design has risks,” (Walter 16). In a way, I can kind of see how anything dealing with emotions can have risks, but I think it depends on the type of emotion you are trying to convey in your work. Every emotion is different and makes you feel a different way. In addition, any type of design has risks, but they’re not always dealing with emotions. Therefore, I do not fully agree with this statement, although my thoughts could change throughout the course of this class, due to other chapters of the book.

Personally, I’m enjoying this book so far due to the real world and current examples mixed with the historical examples that Walter provides throughout the chapter. For example, when Walter mentions how social media is now exposing all of our emotions via the Internet, I completely agreed with this statement. In addition, I enjoyed reading about Maslow and seeing how Walter connected the model of human needs to the needs of our users. As a student, textbooks can sometimes be hard to relate to, but so far that is the opposite of “Designing for Emotion.” Walter connects with our generation as well as provides historical evidence, and uses a causal style of writing throughout the first chapter. I enjoy reading practical, real world examples in books and look forward to reading the rest of “Designing for Emotion.”

Originally posted at Megan Young - Gaylord Student