In Chapter 6 on Forgiveness, Aarron Walter discusses the idea that in the public relations world, something might go wrong. For example, the story of the Flickr incident and how although the company looked like they were going down forever and would never be able to make it out of the slump, they’re still around today. In the past, I did a project on Flickr so I knew about the entire company. However, after researching their history, I did not realize that there was a storage failure in 2006. This was interesting to me and I’m surprised I didn’t know about this when researching it for my project.

One thing I don’t agree with in this chapter is how although Flickr reinvented itself, this made up for the storage failure. I think the reinvention definitely helped Flickr expand, but I don’t think this necessary made them a better form of social media. Sadly, Flickr is still not a very large part of social media, compared to its competitors like Instagram, Facebook, or Twitter. However, I do think Flickr is on the rise to becoming a more popular form of social media to use. I enjoyed this chapter because I liked reading the example about Flickr and how he connected this to forgiveness. Additionally, this chapter was short so it was easy to read.

Originally posted at Megan Young - Gaylord Student