The target audience for my business card and letterhead were the regular spectators that attend the Byron Nelson Classic Championship golf tournament each year. These are the people that really care about the sport of golf and want as many updates as possible about the tournament and who they need to contact with any questions.
When I worked at this golf tournament, I noticed that most of the spectators were of an older age. I kept this in mind when I was designing my letterhead and business card. I knew that I didn’t need to make them too wild. Golf is a very preppy sport and needs to be kept very professional. I also knew that the older audience would appreciate a simple business card along with an easy to read letterhead. I kept the theme of the white, light blue and lime green on both projects. I didn’t want to add any more colors because this would take away from the main tournament colors. I used repetition by putting the image of the Byron Nelson man on the side of the letterhead as well. There is a lot of white space on both assignments which creates organization for the reader. Nothing about either of the assignments is too busy.
I learned a lot while doing this assignment. Although business cards and letterheads seem to be very simple, I realized that there is still a lot of thought that goes into play when creating them. It became a little difficult when I realized that I had to change logos halfway through the assignment. But, I was able to finish in time with two well-organized finished products. Learning how to work in-design was difficult at times but I am glad that I know how to work it now.
Originally posted at Taylor Jurica- Gaylord Journalism Student