Design Blitz

color

In terms of design, color is extremely important.  It is crucial that the selected colors coordinate with each other well.  You can visit certain websites that can assist you in this process. The Gideon website, for example, has a feature where it gives you coordinating colors based on the main color you wish to use.

Minimalism The concept of minimalism is important to consider when designing a web page. In the public relations world, it is always wise to err on the side of clear and concise. By keeping your ideas and designs simple, the site can appeal to more viewers.

TypographyThe way an idea reaches a viewer relies heavily on typography. The font you select must match the concept and overall design of the website. In layman’s terms, more standard fonts such as Arial or Times New Roman are easier to read but flashier fonts such as Broadway or Comic Sans bring a certain pop to the words. There has to be a “happy middle” between conveying the message eloquently and conveying the message appealingly.

WALLACE AND GROMIT'S WORLD OF INVENTION hi-resMuch like the balance you have to find in typography, there also needs to be a balance between form and function of the design.  Your design may be appealing to the eye, but if it does not function in the real world there is not much use for it. Therefore, it is important to keep in mind that all the “bells and whistles” cannot be thrown in if it hinders your design capabilities.

MetaphorThe use of metaphor in design can be tricky. At the same time, however, a cleverly placed metaphor can make or break the overall concept. By comparing two contrasting things in a way that makes them similar, a designer can bring a new aspect to the overall website.

Originally posted at CK1

Design Scavenger Hunt

If you read my last post, you know I have recently been learning about emotional design. For our class we have been put on a design scavenger hunt. During this scavenger hunt I will find examples of color, typography, symbols, minimalism, and function and explain some why I chose each.

Color – How does color suggest intent?

Color

 

This purple ribbon represents domestic violence awareness. The use of the color purple makes this an internationally recognized symbol. Purple has now become the color of domestic violence awareness. When people see this ribbon and it’s color they know exactly what is stands for. The same pertains to the pink ribbon and breast cancer awareness.

Typography – Is it more than fonts?

Typography

 

Yes! The Walt Disney “font” is one of the most recognized fonts in the world. The use of this is not just for a font that looks appealing. It is about representing what Disney stands for – fun, excitement, adventure, happily ever after, and being a kid. When you see the Disney font not only do you recognize it right away, but you also have a certain feeling.

Symbols - What are best practices for using symbols to represent objects, things, ideas?

Symbol

 

A perfect example of a well known symbol is the American Red Cross. Not only is this symbol known world wide, but the work the Red Cross does is also internationally known because of this easy to recognize symbol.

Minimalism – How can designers do more with less?

Minimalism

The North Face logo is a great example of minimalism. This logo is located on all of The North Face apparel. It is usually very small on the items yet people pay double what they normally would just for the brand name. This just shows that designer logos are a great example of minimalism.

Function – What are best practices for using symbols to represent objects, things, ideas?

Function

 

This welcome to Norman sign is a great example of design as a function. The purpose of the sign is to let travelers know where they are, which is exactly what it does.

Originally posted at OU Public Relations Publications

Design Blitz

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I used this frame for color because I liked the way the white and gray are neutrals and then there is a pop of coral that surrounds the actual picture.

photo 1

I used this image for typography because the font is easy to read and is so simple that it looks clean. I think the hint of cursive print for January-December is just enough to still look simple.

Delta Delta Delta crest

I used the Tri Delta Crest for the symbol because it means so much more than it looks. This crest holds the values and true meanings of the Delta Delta Delta sorority that you wouldn’t know at first glance.

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I used the Apple symbol for minimalism. When you look at the apple, you know it is representing the Apple company. Their symbol is so simple but it is memorable. It is the perfect example of minimalism.

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I am using the Apple iPhone home page for form and function. Everything is laid out in a very accessible way. All the applications have a picture describing what the function is and the type underneath it.

Originally posted at Claire White

Design Blitz

b146c75f39f55b0c06fe78ef958fac80 posted by silver-blonde.tumblr.com

Cursive is probably one of my favorite fonts/writing styles because its so clean and elegant.

35bef765d977dc4f5843bfc4303c3325posted by driftwoodandspray.tumblr.com

I love this example of contrasting colors to make the one sheep the focal point of the picture.

0ddd9403a5845e7419327b8843a863ce posted by seventieslover.tumblr.com

The flowers as a coat are an interesting and unique way to arrange flowers.

fa80fa3cc09a1302ad1793914350f677 posted by reform.it

This poster expresses minimalism and simplicity with the plain background and the simple drawing of the glasses.

ececadaa5551538ec73cc1711b1404d5 posted by Mrs. Lilien

These cat eye glasses are functional but are still fashionable enough to cause people to do a double take.

Originally posted at Grace Vojvoda

Design Blitz

I wanted to try to apply this assignment to my career field, sports communications. I tried to find these design elements in publications from different university and professional sports teams’ publications.

Color: Most sports publications use the same colors over and over. Team colors are a huge part of the brand for these organizations and for that reason they don’t vary their colors. However I thought that this infographic that OU tweeted earlier this week was a great example of using color to create contrast and in turn, emphasis. The contrast of the crimson and gray draws your eye to the numbers that they want you to notice.

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Typography: A recent trend in sports is to use typography to express the brand. Teams put some element of their sport or mascot into the type of the logo. In the past most teams would just put the image of the mascot and the type around it but recently more teams are using the type itself. I think this creates a more minimalist and modern look that serves the brands well. Some example below.

brewers This logo is reminiscent of beer logos and fits the brewers mascot very well. I think it reminds me of the logo from the show CHEERS and that makes me think of a bar so it is working well.houston_rockets This logo very simply draws the mind to think of a rocket taking off. The pointed upward stroke on the R looks like a nose cone from a rocket and the bleed on the lower parts of the R make you think of the flames that come out during a launch.

capitals This logo uses a very simple change to the T to create a logo that immediately identifies itself as a hockey team.

LA_Angels_LogoVery simple use of a halo turns somewhat boring text into something much more dynamic.

Mataphor/Symbol: I think the typography example above is a good example of using symbols. In sports the mascot is the symbol for the team and so using typography to express that mascot is an example of using symbols to express the brand.

Branding is so important in sports that you won’t see anything related to the organization  that doesn’t have the brand on it. Even the balls that they play with are branded with the symbol of the brand. You don’t notice this during the game on TV, but in the pictures that you see after the game, if you can see the ball, you can see the brand.

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Minamalism: This seems to be a trend in modern design. I always think of those minimalist movie posters that are all over the internet.

The Big 12 will be changing its logo this summer. This is the current logo.

big12_logo

This is the new logo. They have eliminated all the shadowing and extra lines and have created a logo that is much more modern and sleek looking.

New Big 12 Logo

Form and Function: This one was slightly more difficult but I remember something from my Sports PR class. Every sport makes a media guide that they give to the media that cover their sport. This book is a major part of the job of an SID. They contain all the current and historical info that might be needed to cover the team. They originally were made to give to recruits and so they were bound like a regular book. Then the NCAA made a rule that recruits could not get them, so only media were using them. Well media use them in-game and to work so that binding is impractical because they won’t lie flat. So all media guides given to working media are spiral bound, so that they can lie flat. This is an example of form and function making your publication more likely to be read and used.
new spiral binding
spiral
old bindingPerfect-Binding

 

Originally posted at Wes Moody PR Publications

Design Blitz Scavenger Hunt

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This is an example of color being used efficiently in a photograph. The way that the red pops out from the rest of the black and white photo brings attention to the flag and makes the picture more intriguing.

unique-custom-door-signs

 

This typography was very unique and different. The use of multiple license plates to create one image is very interesting.

 

No_Smoking_Sign_Pakistan_International_Cabin

This is a commonly used symbol that effectively conveys a message and people can understand what it means without using any words.

 

Movie-Posters-November-2009_03

This movie cover/poster is a great example of the how the illustrator used all the space on the page while keeping it interesting and unique. All the designs and illustrations relate to the movie.

 

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The form and function aspect of design was the most difficult to understand. Though with this image, I think that viewers will find it interesting and innovative.

 

 

Originally posted at Taylor Ashley's PR Pubs