I have always had an interest in sports and have followed most of the popular ones pretty closely. When the whole Donald Sterling fiasco happened earlier this week it caught my eye. On the one hand it shocked me how someone so privileged and hard working could be so ignorant. On the other hand it got me thinking from a PR stand point. The fact that I think about things from a public relations stand point means that I am putting my education to good use and I am grateful for that. Looking at this situation from a public relations standpoint there doesn’t seem to be a good way out for Mr. Sterling. It will be very hard to save face and he is most likely going to be known for not all of his abundant accomplishments but for the racist comments that went public that one year. If I was his public relations representative I would make sure the public knows that he really doesn’t think that way. Mr. Sterling has to be put back into a good light for people to start looking favorably about him again. The goal should be for him to make the public aware of all the good he actually does for the community in hopes they believe his remarks were a mistake.

Originally posted at Spenser Hicks's Blog