Time Is Money and I’m On A Budget!

I enjoyed author Aaron Walter’s voice in Designing For Emotion. He spoke in an informative, creative and natural voice that made me feel as though we were sitting down at my kitchen table having a conversation. Like a wise and upbeat mentor, Walter advises about how not to let this mad machine world squash my creativity. Coming from someone who thrives off of a blank slate and room to create, I appreciated the positive message of Walters words.

The first chapter is titled Emotional Design. I didn’t know where this was going but thought it would hit on the emotion artists release into their work, however, I was surprised when it focused more on the emotional process of the consumer while interacting with the product, or in this case, website. I like the argument of loosing the authenticity of a product do to mass production. “Original” or “vintage” pieces are highly coveted, and drastically overpriced in my opinion, due to the overly mass produced and artificial replicas readily available. To me, this is the consumer’s cry for something “one-of-a-kind.”

“…you gain the opportunity to live with an object that has a story. That feels good.” -pg. 10 Designing for Emotion

People want things that are special because that makes them feel special. If consumers are buying something, currency being money or time, they are looking for a positive experience and a result that makes them feel as though they have gained something valuable.

Walter used Wufoo as an example of a website that has a fun and functional template for people to create upon. He stressed the conversational tone, primary colors, and rounded photo edges that create an inviting, casual atmosphere for the viewers. I do a great deal of paperwork through Wufoo as a Resident Adviser and am familiar with the personality of the website. I would agree that the personality is distinct and a refreshing break from Times New Roman 12pt. left justified text; however, despite the friendly personality, Wufoo brings about negative emotion for me. I don’t think the creator of the website can provide a positive experience purely based on the design. The reason for viewing a website makes or breaks the consumers experience. If I was using Wufoo for leisure I would probably appreciate the format more, but be it that I use it for tedious paperwork that makes my heart sink just thinking of re responsibility ahead, my experience and attitude towards the website is tainted.

I look forward to seeing what Walter with suggest for generating a positive emotional experience, and it will be interesting to see if his suggestion are case-by-case examples.

Originally posted at Dusti-PR pubs