Design Blitz

b146c75f39f55b0c06fe78ef958fac80 posted by

Cursive is probably one of my favorite fonts/writing styles because its so clean and elegant.

35bef765d977dc4f5843bfc4303c3325posted by

I love this example of contrasting colors to make the one sheep the focal point of the picture.

0ddd9403a5845e7419327b8843a863ce posted by

The flowers as a coat are an interesting and unique way to arrange flowers.

fa80fa3cc09a1302ad1793914350f677 posted by

This poster expresses minimalism and simplicity with the plain background and the simple drawing of the glasses.

ececadaa5551538ec73cc1711b1404d5 posted by Mrs. Lilien

These cat eye glasses are functional but are still fashionable enough to cause people to do a double take.

Originally posted at Grace Vojvoda

Chapter 2 Post

I was very interested in the topic of contrast. I had never used Tumblr before so I had not had a chance to see their home page. I think it is very cool that they can get more out of their site by doing less with it visually. You don’t really notice it but it is very true that simple sites are easiest to use. My first thought was that maybe that is one reason that people seem to be moving away from facebook. To me it look very cluttered, particularly with the adds on the right side.

I want to apply this class to my field and get the most out of it I can so I tried to think about how I can use this in sports. I thought of our Game Notes. Every time we have a game we publish a packet of notes with all the pertinent information on it. Some university’s notes are very cluttered and hard to read and I’m sure they are not a popular as some. OU I think, does a much better job of using contrast and simplicity to draw the eye naturally and make things easier to read.

link to OU Game Notes


link to example of cluttered game notes

Georgia Tech’s notes are organized but the lack of contrast in text size and boldness makes it seem like a huge block of text that is less inviting to read. In OU’s notes, if you really want to just glance at it, you can look at the bolded numbers and pick up a quick blurb or stat with minimal effort.

I think that use of contrast makes OU’s notes very readable and more effective than some others.

Originally posted at Wes Moody PR Publications

Designing for Emotion: Chapter 2

Walter’s second chapter in Designing for Emotion is titled ‘Designing for Humans.’

The main subject of chapter two is discussing what appeals to people aesthetically. Walter discusses how we, as humans, develop emotional connections to beautiful things. He opens by referring to the baby-face bias and discussing his own experiences as a parent, but goes on to detail how we are hardwired to find the same range of features aesthetically attractive. Walter touches on the golden ratio and how humans are hardwired to search out things that are similarly proportioned.

I had never really thought to look at visual design this way. I had always thought that there was never any real reason why I liked any design over any other besides personal taste. I suppose viewing designs and objects with the golden ratio in mind will change my perspective.

Despite Walter’s arguments for the golden ratio and aesthetic appeal, he followed these by using Ricardo Mestra’s web site as an example. I didn’t lime Mestra’s design. It seemed too busy and too cluttered to me. I have always been a fan of minimalism and Mestra’s loud design contrasted against that.

I have never been the most visually inclined person, but I believe that using the golden ratio in my design will help me improve my skills.

Originally posted at Nick Edwards

Design Blitz

I wanted to try to apply this assignment to my career field, sports communications. I tried to find these design elements in publications from different university and professional sports teams’ publications.

Color: Most sports publications use the same colors over and over. Team colors are a huge part of the brand for these organizations and for that reason they don’t vary their colors. However I thought that this infographic that OU tweeted earlier this week was a great example of using color to create contrast and in turn, emphasis. The contrast of the crimson and gray draws your eye to the numbers that they want you to notice.


Typography: A recent trend in sports is to use typography to express the brand. Teams put some element of their sport or mascot into the type of the logo. In the past most teams would just put the image of the mascot and the type around it but recently more teams are using the type itself. I think this creates a more minimalist and modern look that serves the brands well. Some example below.

brewers This logo is reminiscent of beer logos and fits the brewers mascot very well. I think it reminds me of the logo from the show CHEERS and that makes me think of a bar so it is working well.houston_rockets This logo very simply draws the mind to think of a rocket taking off. The pointed upward stroke on the R looks like a nose cone from a rocket and the bleed on the lower parts of the R make you think of the flames that come out during a launch.

capitals This logo uses a very simple change to the T to create a logo that immediately identifies itself as a hockey team.

LA_Angels_LogoVery simple use of a halo turns somewhat boring text into something much more dynamic.

Mataphor/Symbol: I think the typography example above is a good example of using symbols. In sports the mascot is the symbol for the team and so using typography to express that mascot is an example of using symbols to express the brand.

Branding is so important in sports that you won’t see anything related to the organization  that doesn’t have the brand on it. Even the balls that they play with are branded with the symbol of the brand. You don’t notice this during the game on TV, but in the pictures that you see after the game, if you can see the ball, you can see the brand.


Minamalism: This seems to be a trend in modern design. I always think of those minimalist movie posters that are all over the internet.

The Big 12 will be changing its logo this summer. This is the current logo.


This is the new logo. They have eliminated all the shadowing and extra lines and have created a logo that is much more modern and sleek looking.

New Big 12 Logo

Form and Function: This one was slightly more difficult but I remember something from my Sports PR class. Every sport makes a media guide that they give to the media that cover their sport. This book is a major part of the job of an SID. They contain all the current and historical info that might be needed to cover the team. They originally were made to give to recruits and so they were bound like a regular book. Then the NCAA made a rule that recruits could not get them, so only media were using them. Well media use them in-game and to work so that binding is impractical because they won’t lie flat. So all media guides given to working media are spiral bound, so that they can lie flat. This is an example of form and function making your publication more likely to be read and used.
new spiral binding
old bindingPerfect-Binding


Originally posted at Wes Moody PR Publications

Chapter 2

In chapter two of the book Designing for Emotion by Aarron Walter, the author gives some interesting insight on the prospective of humans and how their attitudes effect design. In the beginning of the chapter, Walter explains how emotion is something that all humans have in common and they develop over the persons life span which dictates how they perceive things. I thought his in depth analysis on “human nature” and the psychology of the evolution of the human was helpful in learning more about how and why we interpret things the way we do. The most interesting example was that of “the baby-face bias.” This helped me make the connection with how every design principle is somehow connected to human nature and emotion and to influence audiences. The one thing I didn’t agree with in this chapter was the cognitive contrast theory that police try and use to penalize speeders. In some cases, like mine, instead of deterring from repeated speeding, it could make the subject or audience more inclined to rebel. Though I agree with most all of Walter’s other arguments, I agree most with the analogy used to demonstrate everyone yelling in a party to have a conversation; that if everyone’s design is loud and abrasive then no one is heard.

Originally posted at Taylor Ashley's PR Pubs

Design Blitz Scavenger Hunt


This is an example of color being used efficiently in a photograph. The way that the red pops out from the rest of the black and white photo brings attention to the flag and makes the picture more intriguing.



This typography was very unique and different. The use of multiple license plates to create one image is very interesting.



This is a commonly used symbol that effectively conveys a message and people can understand what it means without using any words.



This movie cover/poster is a great example of the how the illustrator used all the space on the page while keeping it interesting and unique. All the designs and illustrations relate to the movie.



The form and function aspect of design was the most difficult to understand. Though with this image, I think that viewers will find it interesting and innovative.



Originally posted at Taylor Ashley's PR Pubs

Designing For Emotion Chapter 2

This chapter explained concepts I had never really thought of before. Most of them are simple concepts that are right in front of our face but they lead to some fascinating and more complex questions about design and even human nature in general. One major concept that stood out to me and one that really never crossed my mind was that all humans “emote”.

Screen Shot 2014-01-31 at 12.27.53 PM

Charles Darwin postulated that we were all born predisposed and ready to express emotions such as fear, sadness, and anger. It is who we are and we as humans can express emotions better than any other species on the planet. It’s what makes us complex and so hard to figure out at times. We can hide emotions, repress them, and even change them on a whim. How does one design for a human race that constantly changes the way they think, feel and therefore act? I had never thought about how truly difficult it could be to make something that pleases a large number of people seeing as those people have had different experiences throughout their entire lives and have learned to handle their emotions in dramatically different fashions.

I am not sure I agree 100 percent with the “baby-face bias” or that we has humans evolved to think baby faces were cute so we wouldn’t kill them. It is however interesting to think about and discuss.

The main point at least that I got from this reading is that we are all born with a set of guidelines for our emotions that is predisposed. We use these emotions everyday; to convey how we are feel in and even what we are thinking. Design seems to be born from emotion. Its how we communicate and a good designer, whether it be web design or any design really has the complex task of conveying his/her emotion in an understandable and creative way so that it will be receptive to others and their specific emotions at the time.


Originally posted at Spenser Hicks's Blog

Design Blitz

There are many elements that make a great design. Color, typography, symbols, minimalism, as well as form and function must all be in accordance in order for the design to be considered flawless.

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Color can tell a whole entire story by itself. Here is an example of a huge color spectrum that can be used in a design. Vibrant colors such as bright red, yellow or orange can convey energy, happiness or even power. Other colors such as darker ones like blue or black are more solemn and send a message of sadness or even seriousness.

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Typography works with color and the overall design to help convey whatever message that is being put out there. Like color, typography can help convey emotion and is more than just the type of font. For example, in this image the word not only says Beautiful but the typography helps convey that message. The font and style it is written in is actually itself beautiful which helps to reinforce the message.

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Symbols and metaphors help convey messages in a quick and easy fashion for the reader or whoever is looking at the piece of work. They are useful in design when trying to get a point across without typing a whole paragraph. For instance, it is easier to have this sign posted then to have a sign that states “this road will be slippery if it is wet.”

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A good goal for any web designer, or any designer of anything for that matter is to do as much as possible with as little as possible. Minimalism is key to any good design. Shelton Flemming, a London based live event and exhibition agency, does it well with its website picture above. A simpler message “turning ideas into experiences” is portrayed with just a couple of words and an arrow. From here the person visiting the website can click and get access to a bundle of information.

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Creative design is crucial but the specific design has to also convey to the user how it is supposed to be used and what it is supposed to be used for. Good form and functionality with any design is another crucial need. These vases pictured above have a very unique aesthetically pleasing design to them but also convey to the viewer what they are supposed to be used for by not being over the top with any particular attributes.

Originally posted at Spenser Hicks's Blog

Designing for Human Instincts

As I continued to read the book “Designing for Emotion,” by Aaron Walter this week in my Public Relations Publications class, I studied the ideas presented in chapter 2 a little more in-depth.

This chapter helped me to realize that emotion is the universal form of communication, because even before we learn how to orally communicate we instinctually know how to show our emotions and read others’ through acts such as raising our voice, crying or smiling. I completely agree with this, because when I have been around people that I do not speak the same language as I have been able to somewhat communicate with them through facial expressions and voice tone. He also went into a concept called the “baby-face bias.” This belief is that humans naturally filter out the negatives that come with being around babies, because we instinctually love the appearance of “Large eyes, small noses and pronounced foreheads. To back up his theory he referred to the ideas of Charles Darwin and other scientists about evolution to explain to the reader that we evolved to love baby faces so that we would not kill them and that cuteness is a baby’s first line of defense. I do not necessarily agree with the idea of evolution due to religious beliefs and I also think that parents love their babies for deeper reasons. Regardless of my beliefs, he suggested that many websites such as Twitter have used this tactic to emotionally appeal to human instincts. Walter also stated that when humans look at textures and patterns (ex. clouds and trees) they self-consciously see a human face to relate to them.

The next thing I thought was interesting was how he wrote about using aesthetics. I feel like it is pretty common knowledge that color, font, layout, etc. have a lot to do with the way people perceive a design; however, Walter painted a great picture for me about when people are at a party trying to have a conversation and if the music is too loud it is hard to concentrate and be fully engaged. This allowed me to think a little deeper about the importance of the collaboration of all the aesthetics in the design not being too “loud.”

The final thing I enjoyed from the chapter was how he related the concepts to Apple. It made his thoughts about how people want to see themselves and feel a connection to a design make perfect see to me. His examples reminded me of this past summer when I worked as an intern for my fraternity’s international headquarters in Indianapolis. While there I went through numerous trainings that the leadership consultants went through so when I went back to OU in the fall I could make a difference in my chapter and the Greek community. During one of the trainings we watched a TED talk called “Start with why.” The speaker says instead of saying how or what you do before you start ask yourself why you do it. The staff member who led the discussion began by asking everyone in the room to go around and say “Why they thought we expand on new campuses each year.” Everyone in the room had different answers; however, each was a what/result or a how. My answer was, “so more men could join our brotherhood and become better men through our values and principles.” I thought my answer was great, so when the leader of the discussion told me it was a “what” instead of a “why” I was confused. We then proceeded to watch a video and afterwards the room was inspired. Everyone had changed their answer to an issue that they thought was relevant, whether it was promoting social justice, being a brother’s keeper, serving others or being a family away from home. It was definitely one of the deeper discussions I had this summer and helped me to realize the positive impacts that Greek Life has had on my life. (Sorry I went on a rant a little bit.) Back to the main point of this paragraph… Apple was used as an example of an organization that inspires people, because they start with “why.” The concept of “Start with Why,” ties into how people perceive a design. Even though this idea was not really a part of this chapter I thought it still related to Walter’s overall book message. Moral of the story, when you start a new project you should always ask “why” to develop a more successful design.

I didn’t do the “Start with Why” idea any justice in this blog, so to better understand it watch this video .

Apple commercial: .

Originally posted at Tyler Mahoney- PR Student

JMC 3433 Design Blitz


I chose this pattern off of a handbag to represent the use of color. These colors run well together to create a put together flower pattern.

I chose this pattern off of a handbag to represent the use of color. These colors run well together to create a put together flower pattern.


I used the front cover of the Associated Press style book to represent typography. The font for the cover of this book has to represent professionalism as well as be in line. The font remains the same throughout the entire book.

I used the front cover of the Associated Press style book to represent typography. The font for the cover of this book has to represent professionalism as well as be in line. The font remains the same throughout the entire book.

Metaphor/ Symbol

I used this painting to represent a symbol. Not only does it symbolize the state of Texas, but it also has my initials inside. This symbolizes that Texas is my home state.

I used this painting to represent a symbol. Not only does it symbolize the state of Texas, but it also has my initials inside. This symbolizes that Texas is my home state.


This is a photo from the front cover of a book to represent minimalism. The women's body is incorporated into the design, therefore sharing the same space.

This is a photo from the front cover of a book to represent minimalism. The women’s body is incorporated into the design, therefore sharing the same space.

Form and Function

This water bottle represents form and function. One can tell from the look of it, that it is used to hold water for drinking.

This water bottle represents form and function. One can tell from the look of it, that it is used to hold water for drinking.





Originally posted at Taylor Jurica- Gaylord Journalism Student