When Life Hands You Lemons…

Lets take a deep breath and face the inevitable, something is going to crash, power down, or glitch at some point in your interface’s lifetime. When dealing with technology, I have learned it can be the best and the worst of friends. The way Aaron Walters describes this unfortunate occurrence is similar to asking forgiveness. […]

Originally posted at Dusti-PR pubs

If At First You Don’t Succeed…

I never stopped to think about how many decisions I don’t think about and just do.  Some things are so automatic and routine they require no cognitive thought to perform them, even something as complex as driving to work. Scary to think I would get into a car, merge onto the highway and not think […]

Originally posted at Dusti-PR pubs

Dusti at InDesign

The day was long overdue when I would take the design dreamed up in my head and transfer it through the computer screen. Typically in scenarios such as these I would sketch my design and have a friend who is very tech savvy, and an Advertising brilliance, transfer my ideas from paper to screen. I […]

Originally posted at Dusti-PR pubs

Twitter Knows What’s Up

There was a saying I used to always live by, “I would rather expect nothing and be pleasantly surprised, than have high expectations and be let down.” A rather pessimistic outlook to a generally overly optimistic person, but it’s true. Too many times have I over estimated how grand something was going to be and […]

Originally posted at Dusti-PR pubs

Designing For Emotion – Chapter 3 (Personality)

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This week my public relations publications class read chapter three of Aaron Walter’s book, Designing For Emotion. This chapter was all about adding personality to your design. Some of the best examples of this and I totally agree with Walter is Apple. Apple’s products are designed with personality. From the Mac Pro’s to the Macbook Pro’s and even the iPhone. People like them because they are personable. Everything they make can be personalized for people and they all be different. Yes the functionality is the same, but they all are synced to specific identities.

I also thought that I was neat that Walter talked about the Tapbot apps. I used this app before and only because I thought it looked cool. It was easy to use and the layout was solid. I never thought of websites being personalized, but I guess it is true. Think of it, Footlocker, Redbox, even Sony all have a login menu and once you log in things according to what you like will be offered to you first. This helps to establish personality along with dialogue menus that pop up from time-to-time to tell you about news and different features.

It’s hard to disagree with anything he said in this chapter because personality does make or break how someone will react to a design. One brand I wish the Walter would have written about is Nike. I love Nike and I feel like throughout the years Nike has continued to have the same personality. When I go to the Nike store or wear Nike gear I have that feeling like I’m stronger, athletic, more confident and a bit cocky. I get the vibe like Nike are the pioneers of athletic wear and that’s why they can step out on the limb and make shirts that have sayings on it that test people.

For example:

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Some are pretty risky, but that’s Nike’s personality. I enjoyed this chapter a lot and I encourage you to check out this chapter to read about some pretty cool tactics when it comes to designing for the personality.

- Tori

Originally posted at Tori Beechum - PR Pubs

My Website’s First Breath

I couldn’t agree more with Walters when he speaks to the importance of names and personality in an interface experience. When I read long, or technical names that need an abbreviation to be remembered, I often grow bored and begin to skim. All it takes is my eyes meeting a bad name and my attention […]

Originally posted at Dusti-PR pubs

It’s a Babys World After All

How interesting that the human psyche loves babies. I know it’s certainly hard for me to tell a wide-eyed, bald headed, tiny toed baby “No,” unless its for the child’s well-being. Whoever says taking candy from a baby is easy has clearly never tried it. Some scientists suggest “cuteness” is a baby’s first line of defense, I concur. If babies weren’t so gosh darn cute, it would be much harder to give them the affection they crave, and actually need for a healthy development. This is why many cartoons have big blinking eyes that somehow make adults suspend reality and  believe they are real for an instant.

Walter says, “The world is our mirror.” Everything we look at we look for an element of ourself in. This makes sense. When I chose my bed spread I looked for a pattern and texture that resonated with me. I think we not only look for ourself, but we become attached to objects or environments because it reminds us of loved ones. I want to live in a yellow house because it reminds me of my aunt, when I pick Oklahoma stickers out of my shoes it makes me smile in remembrance of my Grandpa. I don’t see myself in Oklahoma stickers or yellow houses, but then again, I do because I see someone important to me. This could become tricky when designing for a wide range of inevitably different people, but it proposes a fun element to design when the designer is able to create a character down to the style of house he/she might live in.

It could become very easy to get carried away in a masterpiece. My mom used to always tell me less is more. Less makeup is more beautiful, less syrup on pancakes and less pictures on the wall. I understand now that what she was trying to tell me was the more contrast I created the more pleasing the final product. Simplicity is sweet, especially on a  webpage. Designs get distracting and the more time it takes to finish a task, the less likely it is to be completed. As inventors, designers and trail blazers, if we can create something that mimics the heart of a human, is appealing, simple and easy to use, we will be successful.

Originally posted at Dusti-PR pubs

Time Is Money and I’m On A Budget!

I enjoyed author Aaron Walter’s voice in Designing For Emotion. He spoke in an informative, creative and natural voice that made me feel as though we were sitting down at my kitchen table having a conversation. Like a wise and upbeat mentor, Walter advises about how not to let this mad machine world squash my creativity. Coming from someone who thrives off of a blank slate and room to create, I appreciated the positive message of Walters words.

The first chapter is titled Emotional Design. I didn’t know where this was going but thought it would hit on the emotion artists release into their work, however, I was surprised when it focused more on the emotional process of the consumer while interacting with the product, or in this case, website. I like the argument of loosing the authenticity of a product do to mass production. “Original” or “vintage” pieces are highly coveted, and drastically overpriced in my opinion, due to the overly mass produced and artificial replicas readily available. To me, this is the consumer’s cry for something “one-of-a-kind.”

“…you gain the opportunity to live with an object that has a story. That feels good.” -pg. 10 Designing for Emotion

People want things that are special because that makes them feel special. If consumers are buying something, currency being money or time, they are looking for a positive experience and a result that makes them feel as though they have gained something valuable.

Walter used Wufoo as an example of a website that has a fun and functional template for people to create upon. He stressed the conversational tone, primary colors, and rounded photo edges that create an inviting, casual atmosphere for the viewers. I do a great deal of paperwork through Wufoo as a Resident Adviser and am familiar with the personality of the website. I would agree that the personality is distinct and a refreshing break from Times New Roman 12pt. left justified text; however, despite the friendly personality, Wufoo brings about negative emotion for me. I don’t think the creator of the website can provide a positive experience purely based on the design. The reason for viewing a website makes or breaks the consumers experience. If I was using Wufoo for leisure I would probably appreciate the format more, but be it that I use it for tedious paperwork that makes my heart sink just thinking of re responsibility ahead, my experience and attitude towards the website is tainted.

I look forward to seeing what Walter with suggest for generating a positive emotional experience, and it will be interesting to see if his suggestion are case-by-case examples.

Originally posted at Dusti-PR pubs