When Life Hands You Lemons…

Lets take a deep breath and face the inevitable, something is going to crash, power down, or glitch at some point in your interface’s lifetime. When dealing with technology, I have learned it can be the best and the worst of friends. The way Aaron Walters describes this unfortunate occurrence is similar to asking forgiveness. […]

Originally posted at Dusti-PR pubs

Overcoming Obstacles

In chapter 5 of the book Designing for Emotion by Aarron Walter, he discusses how going with your gut and how to erase skepticism and apathy in your website.

Walter discusses how we go with our gut decision everyday and that made me stop and rethink all the decisions that I had made today. I agree with Walter that we do base our decisions on our gut instinct and not logical thinking, “You use instinct to choose something thats good enough when the best option is unclear” (Walter, 67).  We use our gut to to choose everything from what we are wearing to the route that we take to work during the day. As designers we need to bring this out in our personality of our websites, we need our uses to use their gut and instincts and not over think the different choices.

Designers need to create a path of least resistance, in other words we need to design for the laziness present in humans. Walter discusses how Dropbox uses this method to their advantage in the form of bribery. I disagree with this, I personally find Dropbox to be confusing and more effort than it is worth. Maybe its because I don’t fully understand the site but I don’t agree with the belief that it is catered towards those who are lazy or more resistance to effort. TO use Dropbox you have to go through a process of downloading then uploading it onto your computer and then onto all the other devices you plan to use it on and in my opinion they don’t do a good way of benefiting you to get through this process.

Whatever we are designing we need to remember to cater to the instincts of our users.

Originally posted at Grace Vojvoda

If At First You Don’t Succeed…

I never stopped to think about how many decisions I don’t think about and just do.  Some things are so automatic and routine they require no cognitive thought to perform them, even something as complex as driving to work. Scary to think I would get into a car, merge onto the highway and not think […]

Originally posted at Dusti-PR pubs

Dusti at InDesign

The day was long overdue when I would take the design dreamed up in my head and transfer it through the computer screen. Typically in scenarios such as these I would sketch my design and have a friend who is very tech savvy, and an Advertising brilliance, transfer my ideas from paper to screen. I […]

Originally posted at Dusti-PR pubs

Emotional Engagement

The fourth chapter in the Designing for Emotion book discusses the emotional engagement in websites.

The author, Aarron Walter, discusses the difference between “you may…” and “you must…” in regards to websites such as Facebook or Twitter changing their interface. Twitter did something which was remarkable and really great to keep satisfaction amongst its users, it allowed them to choose if and when they wanted to switch over to the new interface. Facebook did not give its users that luxury. I remember when Facebook switched over to the Timeline feature, I did not like the change because it was so dramatically different from the interface before it. I believe they could have made that transition easier for its users to accept and get used to. Maybe they could have previewed it for everyone to see before they forced it upon their users. Also, Facebook ma have realized that they wouldn’t lose any users, and if they did it would be insignificant amount, with the quick change because many people rely on Facebook to stay connected with their friends and families, that Facebook didn’t need to worry about softening the blow of the transition. Whatever their reason for a quick change, I believe Twitters change was more graceful and definitely more widely accepted by its users.

Walter goes on to discuss how apps use anticipation in their favor to retain customer satisfaction. He talks about how the app Groupon uses this feature when they send out daily emails to subscribers with their new discounts. Personally after using the app myself, I found those emails to be more of a nuisance and I ended up deleting the app and sending their emails to span. Anticipation is great when used right, I don’t believe a daily email (or several daily emails) is the best way to go to entice anticipation in users.

Overall though, this book provides great tips on creating successful websites.

Originally posted at Grace Vojvoda

Twitter Knows What’s Up

There was a saying I used to always live by, “I would rather expect nothing and be pleasantly surprised, than have high expectations and be let down.” A rather pessimistic outlook to a generally overly optimistic person, but it’s true. Too many times have I over estimated how grand something was going to be and […]

Originally posted at Dusti-PR pubs


Everyone has a personality its what draws us to others and creates a connection. Designing website that contains a personality or bringing a personality to a product, is something we should strive for, according to Aarron Walter author of Designing for Emotion.

Johannes Gutenburg who was the father of the printing press brought the personality of the monks and others who transcribed religious texts into his movable text-faces. These monks took great care in writing out the religious texts, Gutenburg wanted to bring that pain and determination into his prints. He was inspired to create something with the presentation of human. Walter also uses the ad that Apple did called “Get a Mac” which Apple use to “show you how you will feel if you buy a Mac” (Walter, 33). Even though this ad is no longer run it still sticks in my mind, I always found those commercials to be hilarious. It may be the operating system or the chic-ness of the design or Justin Long promoting the brand, I will never know which made me only buy Apple products.

Further on in the chapter Walter talks about bringing personality into apps on phones, giving them a ‘face’ to connect with. I don’t agree that apps need to have a ‘face’ with it for me to feel a connection or the need to purchase it. I look at recommendations from those I know or the functionality not their ‘face’. I have some apps that don’t have the best ‘face’ to them but still download them because I like what they have to offer.

This book is enjoyable because it helps new website creator learn some tricks of the trade and how to create something that will draw in an audience.

Originally posted at Grace Vojvoda

My Website’s First Breath

I couldn’t agree more with Walters when he speaks to the importance of names and personality in an interface experience. When I read long, or technical names that need an abbreviation to be remembered, I often grow bored and begin to skim. All it takes is my eyes meeting a bad name and my attention […]

Originally posted at Dusti-PR pubs

Designing for Emotion, Chapter 3

Chapter 3 in Designing for Emotion is all about brand personality and how to portray that personality through web design. I found this chapter very interesting because even though we are bombarded with personalities everyday I never really considered a brand’s personality as a reason why I choose to use certain brands. But looking back on the websites I enjoy or brands I buy from they all have a personality that speaks to me and that I enjoy. I really liked when the author, Walter, said that web designers need to think of their designs as people with whom the audience can have a conversation with. It really makes me think of how to design things in a new way. Instead of being so focused on making sure everything is in the perfect place, we need to make sure that the personality of our brand is also showing through and that the audience can identify with that personality.

One thing I did not like in this chapter was one of the examples the author chose to use as a good example for personality branding. In the chapter he refers to a website called Carbonmade, which is a website that helps people design portfolios. The homepage he shows has unicorns and a big mountain on it. With a color scheme that makes it look like a children’s website. Although Carbonmade is a good place for portfolio building the personality they are projecting does not show that. I think its too far over to the fun side and not professional enough for what their site really is. It’s fine to make it fun but this just looks kind of childish. Although I do understand what the designers were trying to go for.

This chapter really has got me thinking about designing things in a different way. I am such a perfectionist that I always want things to look perfect. But really I need to start thinking more about a designs personality and how my audience will connect with it.

Originally posted at Mary Morton- PR Publications Course

Designing for Humans

The second chapter of Design for Emotion by Aarron Walters goes into detail about the evolution of human emotion and how that is worked into web design.

Walters discusses the Hicks Law which is a design principle. Hicks Law “states that the time it takes to make a decision increases with the number of alternatives.” (Walters, 24). Web designers should be wary of cluttering up their web pages’ home page. Walters discusses how Tumblr has a simple home page and is a great example of Hicks Law. I like the idea of a website de-cluttering their websites homepage to draw in traffic to their sites. I personally am a fan of clean and easily navigate able websites but I never knew that someone had already created a design principle about the idea.

Walters discusses the emotional evolution humans have progressed through. He suggests that humans are narcissistic and that we see ourselves, at least a little, in everything. I don’t believe that humans are narcissistic to the point that we seek what we know best in the world which is ourselves, I would like to believe that people are able to see things the way they are for what they are. I do believe that we see something familiar, just not necessarily ourselves. But his brief description of the golden ratio the ancient Greeks created is an interesting way to look at beauty in design.

Originally posted at Grace Vojvoda