Chapters 6 and 7 (Extra Credit)

Chapter 6

This chapter was a good lesson in crisis communication. I was really impressed with the example of Flckrs problem and the contest they ran. I’m sure whatever intern or whoever came up with that idea got a big fat raise. Running a constest got people thinking about how to win rather than how mad they were the site was down.

The idea of emotional design is pretty abstract to me. I always feel that I struggle to be creative. I can make you something very technical and I can do it well but new ideas or out of the box thinking is not my strong point. They make a very good point though that this can buy you some leeway.

One portion that really impressed me in this chapter is when they talked about designing for human emotion but that human emotion is not perfect and that eventually something bad will happen. How you respond to that is what makes the difference, just like in real life. Flickr did a great job because they were able to ease bad emotions and they already had built up a lot of trust with their design and how much people liked it.

This is another example of how design can be just as important as content. Even in a crisis situation, a good design can buy you more leeway.

Chapter 7

The idea of starting small really appeals to me. Designing for emotion doesn’t always seem to fit. For the athletic department I feel like it would be very difficult to convince someone to do something like the Easter Egg hunt on our site. They are always concerned with traditional and professionalism. At the same time, they always tell us that recruits look at the site and they we need to be mindful of that. Finding a way to appeal to that audiences emotions would have a great impact on the university.

I wonder if I could convince someone to take a chance on something similar to the examples in this book. The book seems to conclude that while it may be risky (although not very) the benefits could be huge. As an intern My opinion doesn’t matter but if they tried it I bet it would lead to a job.

I thought the book was pretty good overall. It gave me a better sense of how to design for humans and how to get the best response from an audience. I def want to use some of the principle I’ve learned whenever I start my career. So many athletic department websites are the same boring stuff. There is so much room for improvement, particularly when these sites say that they are aimed at high school recruits. That younger demographic would love emotional design.

Originally posted at Wes Moody

Reflection on Class

I have really enjoyed this class. I enjoy any class, be they ever so rare, that teaches me a hard skill. too much of my college life has been spent talking about ideas and hardly any has been spent teaching me things that make me employable. You can’t put theories on a resume, but you can put “good at InDesign”.

I want to be a sports information director. This job produces a lot of content for websites and paper on gamedays. SOOO much of what we do is done on InDesign and so I am grateful to have had this class (but also disappointed that there aren’t more computer skills classes in Gaylord… It’s 2014!). I feel like I went from a very basic knowledge of InDesign to feeling confident that I could produce the documents I would need to in my profession. Adam was a great instructor and very knowledgeable about the program.

I wish we would have spent some time on Photoshop but I realize that the class is really too short to cover both programs sufficiently. OU needs to have 3-4 classes for teaching software in Gaylord.

I enjoyed the lab format of the class. I was free to work at my own pace but I could ask questions if I had any.

I plan to use the website that we created in my job search. I think that it will be a real asset when I am applying for jobs around the country and it might just put me over the top. I am going to keep updating my portfolio as I go. I probably wont use the blog section but you never know.

Originally posted at Wes Moody

The non-student me

So something that people probably don’t know about me is that I volunteer with a local Boy Scout troop. I was a Scout growing up and I got my Eagle Award. I really valued the knowledge and skills that Scouting taught me and I want to give some of that back.

I think in today’s world that it is a good thing to teach young men outdoor skills and to teach them a love nature and the outdoors. That way they can grow up to responsible stewards of our natural resources. I also think that Scouting teaching values unlike any other organization. You can’t just send you kid to school and trust that they will learn how to be a good person. SCouting teaches honor, integrity, citizenship, the value of serving others, honesty and independence. THings that are lacking in our society. DOing all this in a setting of fun and outdoorsmanship is a great experience for young kids.

I am really passionate about SCouting and I am glad that I can be part of it. I hope that the knowledge I give to those kids is valuable to them and it can be something that will shape them as people and help them to lead better lives.

Originally posted at Wes Moody

Last post for the course

Well its been a great semester and I couldn’t have asked for a better hands on learning experience than this. I love the lab intensive set up and I can see myself using many of the tools I learned in the course throughout my career. Going into this class I really didn’t know very much about design at all but that has changed completely now. I learned that design allows us to make deep and lasting connections with our public and if done right can form lifelong mutually beneficial relationships. I really would like to see more classes done like this. The hands on aspect of this course made the environment so much better for learning and I think I retained so much more this way.

Throughout this course I got to implement everything I learned about designing. I learned more about segmenting publics and the importance of designing for your public in a way that will connect with them. I got a good grasp on InDesign and am able to design stylish and emotional proactive pieces now. I will take what I learned in this course and implement it the rest of my life.

Originally posted at Spenser Hicks's Blog

The whole Donald Sterling thing


I have always had an interest in sports and have followed most of the popular ones pretty closely. When the whole Donald Sterling fiasco happened earlier this week it caught my eye. On the one hand it shocked me how someone so privileged and hard working could be so ignorant. On the other hand it got me thinking from a PR stand point. The fact that I think about things from a public relations stand point means that I am putting my education to good use and I am grateful for that. Looking at this situation from a public relations standpoint there doesn’t seem to be a good way out for Mr. Sterling. It will be very hard to save face and he is most likely going to be known for not all of his abundant accomplishments but for the racist comments that went public that one year. If I was his public relations representative I would make sure the public knows that he really doesn’t think that way. Mr. Sterling has to be put back into a good light for people to start looking favorably about him again. The goal should be for him to make the public aware of all the good he actually does for the community in hopes they believe his remarks were a mistake.

Originally posted at Spenser Hicks's Blog

Designing for Emotion Chapter 7

This chapter summed everything up perfectly for me. It got the overall message that was book is trying to convey summarized down into a couple pages to reiterate the main points. Like anything else in life there are risks when people design things. Some people won’t accept it and some won’t even give it the time of day. I have always thought of this as a bad thing as I think many people would. This may even lead some people to have reservations about designing something that a lot of people will see.

The chapter made me look at some people nor understanding or rejecting your design in a positive light. It makes sense really.The people that reject the design are not the people you want looking at it in the first place. A good design helps narrow the public down and helps you find out who is really interested. This book has taught me that we have to put our own personalities in the design for it to be effective. This helps the designer develop a connection with the public and accomplishes whatever it is that needs accomplishing.

Originally posted at Spenser Hicks's Blog

Bye Bye PR Pubs!

I can’t believe that Public Relations Publications is ending. This was honestly my favorite class that I have taken while attending the University of Oklahoma. This class has expanded my knowledge on InDesign and Photoshop and I know that will help me when I enter the workplace. These skills are valuable and necessary for a public relations major and I am so glad we spent time learning these concepts and how to perfect our products.

I enjoyed having our classroom in a lab where we could work and ask questions when needed. This helped me, as a public relations practitioner, understand when to use certain concepts and when to refrain from them. I thoroughly enjoyed having a small classroom as well. I think the bond that our classroom created was helpful in my success in the class because I was not afraid to ask their opinion on my product. I wish more classes were set up this way because getting feedback on your work only helps a student. The assignments given during the semester pushed me to become better acquainted with InDesign and Photoshop. I learned how to do things on the programs that I thought only professionals could do.

I think what we learned in Public Relations Publications was very valuable for a public relations practitioner and will be used throughout our careers. Blogging every week helped me understand the importance of using a blog and I think I will continue to use my site past this class. I will direct it towards weddings I love, wedding ideas and more, just to get my name out there before I even begin my career. This class was tough at some points, but overall I think the class was by far the best class at OU, and honestly maybe the most important one. I can’t wait to put my knowledge into action during my career and continuing on with the blog that we were able to create.

Originally posted at Claire White

What Makes Claire, Claire.

In high school, I was a typical high school girl. I played volleyball for the school and on a club team, I played soccer, and I cheered on a competition team. I also competed for Miss Texas Teen after I was crowned Miss Teen Amarillo. Eventually, I realized that I was too short to play volleyball, too slow to play soccer, not limber enough to cheer, and definitely not dedicated enough to compete in pageants while in college. With college right around the corner, you can imagine how panicked I was considering all my passions were drawing to a close…

I decided to attend the University of Oklahoma to make my real dreams come true. Not volleyball, soccer, cheerleading or pageants, but my real dream. I have forever wanted to become a wedding planner. I decided to go into public relations and expand my knowledge of how to brand and convey yourself to a wide audience. Event planning isn’t as easy as it sounds. You have to be one of the most dedicated, design savvy people in the world to get a bride to hire you to plan the big extravaganza. I’ve never had problems with people, actually I have always been great with people. But public relations just seemed like a good fit.

I am probably the most spunky, outgoing and crazy girl you will ever meet. I have never met a stranger, I could make friends with a brick wall if I wanted to (but I don’t.) People make me smile. I enjoy being able to interact with happy people, sad people, fun people, boring people, and trying to make their day one thousand times better. By interacting with a variety of people, I get to hear views that I may not hear every day. This broadens my horizons and makes me realize that everyone has a voice, and it deserves to be heard. This is what drove me to want to become a wedding planner. This day is one, if not the most important day in someones life. Two hearts are combined into one, and I want to be a part of that. Everyone has different desires, dreams and expectations for their weddings and I get to be the lucky one to put those dreams into action.

I was able to intern for the lovely Parie Villyard at Parie Designs this past summer and was a part of the most amazing weddings I have ever seen in my life. parie tent

Photo courtesy of Parie Villyard. Photo taken by Davy Knapp.

piehl barn

Photo courtesy of Parie Villyard. Photo taken by Davy Knapp

Weddings have always been my passion. Making sure someone else’s day is flawless, drives me through school because I know that one day, I will be able to put a smile on someones face that I couldn’t have before.



Originally posted at Claire White

Brochure Assignment


Design a brochure that can be folded into three’s. The front of the brochure should catch someones eye, excite them and make them want to read all six parts of the brochure. Make sure to include a contact page with Facebook, Twitter and Instagram handles. Pictures should be added to give visual appeal and should have cutlines. The brochure will be handed out for a calendar year, make sure things aren’t “recent” news, but could be used for an entire year. Students will pick their organization to create a brochure for and use InDesign or Photoshop.


Design (70 points): The design should be made with InDesign and/or Photoshop and should look like a professional brochure ready to print. This brochure should have excellent use of color, white space, layout and should be free of any typographical errors. Students are to show knowledge of all topic mentioned in class thus far.

Self Reflection (30 points): Explain your brochure and how it would be effective for the organization. Explain your concept of design and why you used colors that you used. How is this brochure helpful for the audience reading it? Explain your journey through the creation process. What have you learned? How was this project different than other projects? Make sure to explain what you have learned in past projects that you were able to apply to your brochure.

Difficulty Rating: I would give this project 3 stars because I think that it is hard to develop something that is used for an entire year. Brochures need information that matter for the entire year, not information that could be thrown out within two weeks. I think students with proper InDesign knowledge will be able to design a printable brochure but it will be a challenge. Knowing what piece of information or picture to use on what side is tough. I would allow two weeks for this assignment and should be given after proper instruction on InDesign and Photoshop have been given.

Originally posted at Claire White

Last Blog Post for Public Relations Publications class

Public Relations Publications was by far one of the best classes I have taken at the University of Oklahoma. Before my junior year, I felt as though there was still so much I needed to learn for the PR world. As this class is wrapping up, I have realized just how much I have learned and how much I am going to use in the future. There were so many new skills that I learned, especially on InDesign. I have never been taught to use InDesign before and now I feel very comfortable with it. My internship boss told me I would need to know InDesign, and now I know everything about it! I feel as though my eye towards design and color has improved greatly and I can’t wait for my first internship assignment on InDesign to show off my new skills.

This class also pushed me out of my comfort zone, that in the end was extremely rewarding. I have never considered myself to be experienced with new technology, but after working with Photoshop and InDesign, I am much more confident. I learned to specify my target audience which is very important when working in PR. Specifying your target audience and sticking to that plan was difficult for me at first. Especially in the direct mailer assignment. But, I know that this will help me in the future.

I loved having the format of a lab intensive class. There was no time wasted in this class, which I can honestly say isn’t the case in other classes I have taken here at OU. Our professor lectured every once in a while, but the lectures were about important topics that helped us with our assignments. Other than the lectures, we were diligently working on our assignments and making deadlines which is closer to how the real world is going to be. I loved being able to come into a class and get straight to work. I wish more classes at Gaylord could be like this.

Originally posted at Taylor Jurica- Gaylord Journalism Student