Direct Mailers

This was a very interesting and helpful project when it comes to distinguishing publics and targeting the material toward each specific one.

I thought the front of the mailer should be simple and simply show a large high quality image of the university. Each has the logo on the from so that the recipient is sure of where the mail is coming from. I tried to show contrast where I could by applying gradients where possible and highlighting information by placing it inside a box outlined with a border. For the mailer that was directed toward children of alumni I wanted to come up with a clever phrase that would show that yes they are going to the same school as their parents but they are making their own path. I came up with “Continue the tradition, but make your own memories”

I liked the idea of student profiles so I used this on both and think it gives the prospective student a student face to put on the university.  Finding backgrounds that worked and fit well was challenging but I ended on just a simple background for the alumni one with a notebook one as well to create some contrast. I like the background for the Gaylord College one being an old newspaper. I made sure to create as much repetition as possible by putting the OU logo in as many places as possible and using fonts consistently throughout both.

Overall it was a very good learning experience and I believe I have improved from the first project by being able to create repetition but also have the right amount of contrast in certain places. Stakeholder Matrix

Direct Mailer #1 front Direct mailor #1 back Direct Mailer #2 Front Direct Mailer #2 back

Originally posted at Spenser Hicks's Blog